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Silvia Karina Spiva

Thought Leader

Influencer Marketing

Silvia Spiva always keeps the Team focused on Partner success. A long-time contributor to strategic global initiatives in Corporate Marketing, and Sales Enablement, Silvia has had the opportunity to find and feature Partner success stories from around the world. She started her career at Cisco in 2004, as a Database Marketing Administrator, later moving to Customer Advocacy, Global Translation Services, and Executive Communications. She’s best known for her pioneering work with the Integrated Workforce Experience, in the early days of internal digital events, and her success in building engaged collaborative communities. Yes, you probably saw her in the DevNet Zone once or twice, too. Silvia was Cisco’s first Social Ambassador, and is now recognized globally by Cisco Partners as the go-to-person for innovative success stories.

Articles

Developers, Meet DevNet Create

1 min read

Applications have met a variety of challenges and ideas. Join our #CiscoChat to discuss our favorites at 10am PT on May 10.

April 5, 2017

DIGITAL AND SOCIAL

Cisco Heritage: A Physical Archive of the Digital Age

1 min read

Our Customers and Partners who visit the Cisco Customer Experience Center are most valued members of this family. When you visit us, we invite you to take the time to enjoy this tribute to our shared success. Share your memories on social media, and include the hashtags #CiscoHeritage #CiscoCXC

March 28, 2017

DIGITAL AND SOCIAL

#CiscoChat Recap: Have APIs Killed the CLI?

1 min read

Have you claimed your #DEVNET account, yet? Register at developer.cisco.com and stay tuned for more great #CiscoChats with our #CiscoSE friends!

March 16, 2017

DIGITAL AND SOCIAL

Cisco Chat: Have APIs killed the CLI?

1 min read

Join our #CiscoChat at 8am PT on March 22. Is the CLI really at risk of going away, or can new network APIs and the CLI happily co-exist? Join Cisco Developers and Systems Engineers on developer.cisco.com to lead this discussion.

November 3, 2016

DIGITAL AND SOCIAL

#CiscoChat Recap: Systems Engineers & the Power of dCloud

1 min read

For any sales engineer who’s ever known the late nights, long hours, and frustrating hiccups of attempting to demo products for customers using PowerPoint or other slide deck platforms,

October 5, 2016

DIGITAL AND SOCIAL

Innovative ways Systems Engineers are winning with Cisco dCloud

2 min read

On August 22, 2016 Chris Dedicoat, Cisco’s Executive Vice-President of Worldwide Sales, took to the main stage at #CiscoGSX in Las Vegas and told the entire Cisco Sales force to “demo with dCloud!”. What happened next? I can tell you exactly what happened next, because I had duty at the dCloud booth. A lot of […]

August 17, 2016

DIGITAL AND SOCIAL

Social Media for Sales

3 min read

  Let me start by clarifying that this has nothing to do with buying or selling on social media. I am not a fan of the phrase “social selling”. This is a summary of what I have learned in my decade as a Marketer within Sales Enablement.

Join Us for the Women of Impact 2016 Conference on March 10th

3 min read

The Women of Impact Conference is designed for women in IT, to give us a place to network and motivate one another. We unite women from all over the world...

March 31, 2015

CLOUD

SUMMARY: Open at Cisco is Moving!

1 min read

“In our collective eagerness to talk about our growing list of cloud offerings, emerging cloud strategies, and contributions to the cloud community, we all started blogging from different places. The data center folks were talking about Cisco’s cloud-optimized hardware on one blog, the open source enthusiasts were talking about OpenStack and the Metacloud acquisition on […]

February 17, 2015

DIGITAL AND SOCIAL

Community Manager: Digital Maven

1 min read

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]

May 13, 2013

DIGITAL AND SOCIAL

Cisco Women and TechGirlsUK

1 min read

A Twitter success story Theresa Russell teaches Computing to teenagers in Lancashire, England.  We found each other on Twitter.  I was looking to better understand the newest trends in #EdTech.  She needed a female mentor for an international competition she had talked five students into joining.  We soon formed a team of teachers, mentors, and […]

February 28, 2013

DIGITAL AND SOCIAL

How to build the future you

Most of us did not grow up sharing our private feelings with the world.  Today we are faced with the challenge of needing to build our brand.  This test can help you understand how socially connected you already are. Be as web savvy as a librarian When was the last time you visited a library? […]

February 25, 2013

DIGITAL AND SOCIAL

Bring a Teacher to Twitter

Have you been doing your Twitter homework? Educators are using social media to share their lesson plans and get new ideas.  If your favorite teacher is not already doing this, help them set up their Twitter account: description, photos; first tweet.

May 22, 2012

DIGITAL AND SOCIAL

Collaborating thanks to my dog

2 min read

The friend who inspired me to embrace social media does not follow me on Facebook, Twitter or LinkedIn.  She follows me around the house.