Employee advocacy

3 min read

  Let me start by clarifying that this has nothing to do with buying or selling on social media. I am not a fan of the phrase “social selling”. This is a summary of what I have learned in my decade as a Marketer within Sales Enablement.

3 min read

You need to purchase new software on behalf of your company - how do you decide which product/company to choose? You probably go and check out some vendor websites and...