Digital and Social

Sometimes, Marketing comes across as one of the most tone-deaf, “throw a dart in the dark”, “spray and pray” type of activity – driving its receivers nuts and the executives funding the marketing activity, to exasperation. No wonder response rates tend to stay low, and Sellers are left wondering as to where the promised Marketing […]

AI in Marketing is here and it's real. Leading data-driven companies across multiple industries are using it to revolutionize the art and science of targeting customers for marketing campaigns.

Marketing can be almost completely automated by leveraging large data sets, prior experiences, and content creation paradigms to create, launch and execute marketing campaigns. Let's examine what lies ahead.

Customer Experience flows from the thoughtfulness taken by a vendor when serving its customers. "Social Listening" programs on social platforms can now actively listen to customers at scale.

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

Finding great data analysts is just as hard as finding greatness in any field, but don't let the data analyst's role take a back-seat -- especially in a data-driven organization.

Ready to bet your business on the output of that Data Model? Just a few tests can improve your confidence considerably. Make sure your modelers are worrying about them!

A simple experiment by a Michelin-starred chef sparked powerful results around one of the most sought after attributes a brand seeks to offer: positive customer experience.

At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.