Digital and Social
Best practices, case studies and shared learning along our journey of connecting with customers via social media.
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Cisco Champion 2021 Applications Are Now Open
Cisco Champion 2021 Applications Are Now Open

Don't miss out on the 2020 IT Blog Awards!
Don't miss out on the 2020 IT Blog Awards!
Cisco's third annual IT Blog Awards are now accepting submissions from independent bloggers, vloggers and podcasters. Nominate your favorite IT blog or apply before the deadline on Friday, October 16.
AI-Marketing is Context-Aware Marketing. Period.
Sometimes, Marketing comes across as one of the most tone-deaf, “throw a dart in the dark”, “spray and pray” type of activity – driving its receivers nuts and the executives funding the marketing activity, to exasperation. No wonder response rates tend to stay low, and Sellers are left wondering as to where the promised Marketing […]
Meet the Best Cert Study Journey Winner of the 2018 IT Blog Awards
We’re very excited about the upcoming 2019 IT Blog Awards, and we hope you feel the same. Before this year's awards officially kicks off, we’re looking for feedback from our...
Meet the Best Analysis Blog of the 2018 IT Blog Awards
To prepare for the 2019 IT Blog Awards, we interviewed 2018 IT Blog award winner Chris Bradshaw about what it takes to be a winner in this competition.
Meet the Best Group Effort blog of the 2018 IT Blog Awards
Meet the 2018 Best Group Effort winner of the IT Blog Awards. Giuliano Barros, the founder of TechRebels, provides insights into his journey, words of wisdom.
Using AI to automate away the identification of Target Customers for Marketing Campaigns
AI in Marketing is here and it's real. Leading data-driven companies across multiple industries are using it to revolutionize the art and science of targeting customers for marketing campaigns.
Can Marketing be completely AI-driven & Automated? A Genesis
Marketing can be almost completely automated by leveraging large data sets, prior experiences, and content creation paradigms to create, launch and execute marketing campaigns. Let's examine what lies ahead.
Meet the Most Inspirational blogger of the 2018 IT Blog Awards
In November 2018, the first-ever IT Blog Awards, hosted by Cisco, set off on a mission to recognize some of the best blogs in the tech industry. Our community is...
An Ounce of Empathy = Several Pounds of Business!
Customer Experience flows from the thoughtfulness taken by a vendor when serving its customers. "Social Listening" programs on social platforms can now actively listen to customers at scale.
Cisco’s Democratization of Data: A Common Language of Measurement
By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.