Digital and Social

Sometimes, Marketing comes across as one of the most tone-deaf, “throw a dart in the dark”, “spray and pray” type of activity – driving its receivers nuts and the executives funding the marketing activity, to exasperation. No wonder response rates tend to stay low, and Sellers are left wondering as to where the promised Marketing […]

We’re very excited about the upcoming 2019 IT Blog Awards, and we hope you feel the same.  Before this year's awards officially kicks off, we’re looking for feedback from our...

To prepare for the 2019 IT Blog Awards, we interviewed 2018 IT Blog award winner Chris Bradshaw about what it takes to be a winner in this competition.

Meet the 2018 Best Group Effort winner of the IT Blog Awards. Giuliano Barros, the founder of TechRebels, provides insights into his journey, words of wisdom.

AI in Marketing is here and it's real. Leading data-driven companies across multiple industries are using it to revolutionize the art and science of targeting customers for marketing campaigns.

Marketing can be almost completely automated by leveraging large data sets, prior experiences, and content creation paradigms to create, launch and execute marketing campaigns. Let's examine what lies ahead.

In November 2018, the first-ever IT Blog Awards, hosted by Cisco, set off on a mission to recognize some of the best blogs in the tech industry.  Our community is...

Customer Experience flows from the thoughtfulness taken by a vendor when serving its customers. "Social Listening" programs on social platforms can now actively listen to customers at scale.

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.