Digital and Social

June 16, 2019

DIGITAL AND SOCIAL

Using AI to automate away the identification of Target Customers for Marketing Campaigns

AI in Marketing is here and it's real. Leading data-driven companies across multiple industries are using it to revolutionize the art and science of targeting customers for marketing campaigns.

Can Marketing be completely AI-driven & Automated? A Genesis

Marketing can be almost completely automated by leveraging large data sets, prior experiences, and content creation paradigms to create, launch and execute marketing campaigns. Let's examine what lies ahead.

December 13, 2018

DIGITAL AND SOCIAL

An Ounce of Empathy = Several Pounds of Business!

Customer Experience flows from the thoughtfulness taken by a vendor when serving its customers. "Social Listening" programs on social platforms can now actively listen to customers at scale.

November 20, 2018

DIGITAL AND SOCIAL

Cisco’s Democratization of Data: A Common Language of Measurement

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

November 19, 2018

DIGITAL AND SOCIAL

For a peerless Analytics Team, brilliant Data Analysts just as critical as Data Scientists

Finding great data analysts is just as hard as finding greatness in any field, but don't let the data analyst's role take a back-seat -- especially in a data-driven organization.

October 23, 2018

DIGITAL AND SOCIAL

Do You Trust That (Data) Model?

Ready to bet your business on the output of that Data Model? Just a few tests can improve your confidence considerably. Make sure your modelers are worrying about them!

July 2, 2018

DIGITAL AND SOCIAL

Digital Pizza: How a Recipe Started Me Thinking on the B2B Customer Experience

A simple experiment by a Michelin-starred chef sparked powerful results around one of the most sought after attributes a brand seeks to offer: positive customer experience.

Visualizing Data: Four Steps to Your Single Source of Truth

At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.

February 15, 2018

DIGITAL AND SOCIAL

My Man Crush: Why Future Thinking Makes My Heart Beat

I have a deep fascination for world-changing, mind-blowing, game-changing technology, and for ideas that transform our world, like digital transformation in business, and the digital evolution of our daily lives.