digital strategy

Oil Slump Sparks New Call for Digitization

Looking at the marketplace today, now more than ever the oil and gas industry needs to take action. Crude oil prices are at incredible lows—just over $30 last week. While I’d never assert my ability to predict future oil prices, I did ring the bell last April for digital as the modern-day anecdote for doing […]

January 7, 2016

FINANCIAL SERVICES

Five Strategic Insurance Business Imperatives for 2016

“One of these days the ground will drop out from beneath your feet One of these days your heart will stop and play its final beat One...

February 17, 2015

DIGITAL AND SOCIAL

Community Manager: Digital Maven

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]

April 22, 2014

DIGITAL AND SOCIAL

How are You Sprucing Up Your Digital Strategy for Spring?

It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me...

March 5, 2014

DIGITAL AND SOCIAL

Content: Are you Taking the Right Journey?

We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences -- and...