Looking at the marketplace today, now more than ever the oil and gas industry needs to take action. Crude oil prices are at incredible lows—just over $30 last week. While I’d never assert my ability to predict future oil prices, I did ring the bell
The expectations on the modern marketer are ever-increasing. The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer
It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me...
We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences -- and...