Oil Slump Sparks New Call for Digitization
3 min read
Looking at the marketplace today, now more than ever the oil and gas industry needs to take action. Crude oil prices are at incredible lows—just over $30 last week. While I’d never assert my ability to predict future oil prices, I did ring the bell last April for digital as the modern-day anecdote for doing […]
Five Strategic Insurance Business Imperatives for 2016
3 min read
“One of these days the ground will drop out from beneath your feet One of these days your heart will stop and play its final beat One...
Community Manager: Digital Maven
1 min read
The expectations on the modern marketer are ever-increasing. The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]
How are You Sprucing Up Your Digital Strategy for Spring?
2 min read
It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me...