brand

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At Cisco, our brand is one of the most valuable assets we have, which is why we make sure that we are doing everything we can to protect it.

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Today wireless is taking on a new role for retailers, hoteliers, and sports venues to engage with their customers. No longer just a tool for the supply chain, the intimacy...

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I’d like to draw your attention to a Cisco blog that came out recently from our Vice President of Global Marketing Karen Walker. Cisco has launched a new brand campaign based on the theme of There’s Never Been a Better Time. In talking to our customers, partners, and other influencers like you, we are finding […]

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Discover real stories from our customers and partners about how our technology is transforming entire industries, countries, and even saving lives.

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Hello, everyone! My name is Ed Jimenez, and I am the new lead for Retail & Hospitality for Cisco’s Business Transformation Team. My job is to help retailers and hoteliers make better use of technologies to deliver customer experiences that align with their brand promise. I worked my way though college as a retail store […]

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Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are three ways the role of the sales associate is changing: #1: The […]

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The inaugural IoT World Forum closed today in Barcelona with the overall sentiment being that it was a resounding success. One of the key messages that emerged was the need...

Most of us did not grow up sharing our private feelings with the world.  Today we are faced with the challenge of needing to build our brand.  This test can help you understand how socially connected you already are. Be as web savvy as a librarian When was the last time you visited a library? […]