customer journey

December 11, 2019

COLLABORATION

An Integrated Collaboration Experience at George Mason University with Webex

Being progressive includes being at the forefront with the latest innovations. With this in mind, the IT team at Mason realized they should standardize on a communication and collaboration platform. Here's their journey.

October 3, 2019

COLLABORATION

A Day in the Life of a Cisco CSM

The Customer Success Blog Series highlights Customer Success Managers (CSM) and their Customers where we spotlight a Customer Success Story. Learn how Cisco’s collaboration technology is making positive organizational impacts, solving real-live business challenges and can impact a customer's outcome.

Accelerate GTM Transformation Using the Jobs to be Done Framework

Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation.  One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),

May 30, 2019

COLLABORATION

Changing Your Contact Center? It All Starts With Your Agents’ “Step by Step”

Your contact center agents’ journey plays a critical role in customer experience Often what should be obvious is not all that obvious If we had to think through every possible...

What SPs Need to Know About Customer Engagement for the Large Enterprise Buyer

Large enterprises are a complex beast. Merely mapping the buying process as well as the customer journey is not only complicated but also varies across different vertical segments and are...

Winning Over the Midmarket Buyers – 3 Customer Engagement Tips

Nowadays, customer engagement is almost synonymous with digital engagement. While there’s some truth to this (and one of the reasons why Cisco recently launched the Digital Accelerator for Service...

Small Business Buyers Over-Index on Digital Journeys

While most of the customer journey for SMBs occurs online nowadays, it’s not digitally exclusive. Here are tips to ensure successful customer engagement at every interaction throughout the buying journey.