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Contact Center SIP Trunks Part 2 — Reducing Costs and Improving Call Control for Outsourced Contact Centers – Future Directions

In my  first blog I described how Cisco IT is interconnecting our outsourced Contact Centers using SIP trunks, replacing the more costly (and less effective) PSTN trunks.  In our first round of SIP trunk deployments we expect to save almost 25% of our current contact center calling costs (or $2M per year).  But there were other, less tangible benefits as well.
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Study Shows that Cisco-based Contact Centers Perform Better and Save Money

A recent landmark study by BenchmarkPortal showed that Cisco-based contact centers have a nearly 17% lower average cost per call than contact centers not using Cisco.  A medium-to-large contact center can handle millions of calls a year, so these are tremendous savings.  At the same time, the study reveals that companies using Cisco-based contact centers enjoy customer satisfaction rates more than 3% greater than companies using other vendors’ technology.  Given that a fraction of a percentage increase in customer satisfaction can have a major positive impact on business profits, this too showcases why Cisco is creating such a buzz in the contact center market.  You can access a presentation of the study results here.

In less than ten years, Cisco has evolved from a newcomer in the customer care industry to a leading worldwide technology provider.  Last summer we were recognized for the first time as the world’s leading Interactive Voice Response (IVR) vendor.  Cisco is currently #2 in the worldwide contact center market, and we are driving aggressively toward number one.

Contact center is at the core of our collaboration strategy at Cisco.  We are delivering innovations in Customer Collaboration, which combines traditional contact center technology with key innovations in social media, Web 2.0 agent workspaces, video, and network-based recording and analytics to empower businesses to forge deeper, proactive relationships with their customers.

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Customer Collaboration Offers Something for Everyone

Cisco’s contact center business is on a roll, as companies of all types and sizes embrace Customer Collaboration at an ever-increasing rate to forge deeper, more proactive relationships with their clients.

Today’s press release showcases three such companies-- CareCore National, Skowhegan Savings Bank, and AAA of Western and Central New York--who, although very different, are all transforming and growing their business with Customer Collaboration.

These companies highlight the widespread applicability and benefits of Customer Collaboration, which combines proven, traditional contact center technology with the power of social media, video, web 2.0 agent workspaces, and network-based recording to allow businesses to closely interact with customers in ways that were never before possible.

Each of these companies is different, with its own unique requirements for interacting with customers.  But Customer Collaboration from Cisco offers something for all of them—a way for Skowhegan Savings Bank to connect with existing and prospective clients via Cisco SocialMiner and Cisco Unified Contact Center Express, a platform including Cisco Unified Contact Center Enterprise and Cisco MediaSense for CareCore National to deliver a better support experience for its physician clients, and an integration of Cisco Unified Contact Center Enterprise with workforce and quality management solutions for AAA of Western and Central New York to connect more efficiently with its growing customer base.

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Contact Center SIP Trunks Part 1 — Reducing Costs and Improving Call Control for Outsourced Contact Centers Today

Cisco has partnered with several outsourced vendors over the years for initial handling of many front-line calls and general information inquiries.  Connecting these vendor environments into a single Cisco customer contact environment is critical for good customer care, but costly and not always easy.  However, early this year we made a change:  we’re using SIP trunking and Cisco Unified Border Element to bring us much closer together, and save money into the bargain.

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Barry O’Sullivan: 2012 Collaboration Predictions

This week in No Jitter, Cisco Collaboration Senior Vice President and General Manager Barry O’Sullivan looked into his crystal ball and elaborated on his predictions for 2012.

In an excerpt, Barry predicts:

“1. Post PC-era will explode

2. Video will break through

3. Contact Centers will evolve as customers choose to interact with companies in radically new ways

4. Companies will use the cloud and desktop virtualization to provide collaboration capabilities across the enterprise

5. Social business processes will become mainstream for many.”

Read Barry’s predictions in more detail and the follow-up answers Barry gave to Eric Krapf’s questions. I trust you’ll enjoy reading the article.  Send in your predictions for 2012 for collaboration, video, social software, and contact center.

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