The ability for a business to effectively communicate with their customers in a manner that is supportive of HOW the customer communicates is changing rapidly these days. Many people are happy communicating via phone while others have made a full on switch to social media platforms -- areas that may allow them to express themselves more fully to an audience that they have defined. Many of us…may just like to hear ourselves talk.
The challenge for a business today is how to listen. If I complain or want to rant about a negative experience with your company, should I expect a response?