Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers. To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing. Now let me explain what I […]
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Once upon a time, sales and marketing were in love True, Marketing wanted a long-term relationship and Sales only wanted a one-night stand, but it was clear where everyone...
It’s not really a secret – video is hot and trending, both as a marketing tool and new, modern communication medium. Just check out the facts: 93% of marketers use video for marketing activities Video is the top 3 most effective social media tactic Using “video” in your email subject line will increase open rates […]
In case you missed it, here a summary of Karen Walker's latest blog on the IoE Blog site that reaches out to all those in the Oil and Gas Industry:...
Digital disruption is transforming virtually every role in every industry. Every day I see how the proliferation of online, mobile, and social interactions has created the need for completely new...
In my previous Cisco Blog post, I discussed the business models an ISV can deploy in moving to the...
The expectations on the modern marketer are ever-increasing. The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]
The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives - with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out...
