Marketing

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Once upon a time, sales and marketing were in love True, Marketing wanted a long-term relationship and Sales only wanted a one-night stand, but it was clear where everyone...

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It’s not really a secret – video is hot and trending, both as a marketing tool and new, modern communication medium. Just check out the facts: 93% of marketers use video for marketing activities Video is the top 3 most effective social media tactic Using “video” in your email subject line will increase open rates […]

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In case you missed it, here a summary of Karen Walker's latest blog on the IoE Blog site that reaches out to all those in the Oil and Gas Industry:...

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Digital disruption is transforming virtually every role in every industry. Every day I see how the proliferation of online, mobile, and social interactions has created the need for completely new...

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In my previous Cisco Blog post, I discussed the business models an ISV can deploy in moving to the...

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The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]

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The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives - with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out...

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Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together...

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Recently Sprinklr asked me how companies today are in trouble if they’re not keeping up with social disruption. Which led me to consider:  What makes a company smart when it comes to being social? Answer:  Smart companies recognize three things… Customers’ social expectations continue to rise. More and more consumers and B2B buyers are contacting […]