My Cisco Story Begins: The First 2 Weeks and 3 Tips
Liona shares her first two weeks as a Cisco Intern and 3 tips she's learned.
The 2017 Digital Customer Is Not “So Yesterday”
Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.
The Next Generation of Borderless Business
2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.
Because Who Doesn’t Love Free Stuff?
Marketing Velocity training combined with Partner Marketing Central activation: Two digital marketing services that, together, help you drive revenue by delivering content and data, and engaging customers like never before!
Santa’s Best Kept (Digital) Secret
How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.
The Future of Customer Experience Isn’t All Digital
In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]
API Scaling, Security, Serverless API-ing and GraphQL – Hot Topics at the NordicAPI Platform Summit
I was lucky enough to hit Stockholm for the NordicAPI Platform Summit at the beginning of last week. It’s one of only a few all-API focused events held internationally, so given a (probably unhealthy) chunk of my life has been about APIs and all that comes with them, I was geekily excited about it. If […]
Hit the Bullseye with Your Marketing Efforts
Once you have a digital strategy in place, it’s time to move forward and make it happen. Let’s explore the basics of digital marketing execution, from email marketing and social media marketing to mobile marketing and everything in between. Email Marketing With short attention spans and smart buying habits, digitally savvy consumers need personalized, relevant […]
What’s Your Marketing Game Plan?
Unlike traditional marketing, digital marketing is more flexible and lets you tell your story on the range of channels that buyers frequent. You can start small by testing proven tactics like email nurture programs, paid advertising, and social media. Then you can optimize and scale your campaigns as you grow. Planning Considerations The more relevant, […]