Marketing

March 27, 2018

PARTNER

Marketing Tactics That Won’t Fade Away in the Post-Digital World

Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.

March 22, 2018

WE ARE CISCO

7 Days, 7 Roles, 1 Company

As a Global Logistics Marketing Manager at Cisco, I get to develop concepts for launching new Cisco Routed Services, consult on team development, and launch innovation centers around the world.

January 30, 2018

PARTNER

The 2017 Digital Customer Is Not “So Yesterday”

Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.

January 17, 2018

PARTNER

The Next Generation of Borderless Business

2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.

January 10, 2018

PARTNER

Because Who Doesn’t Love Free Stuff?

Marketing Velocity training combined with Partner Marketing Central activation: Two digital marketing services that, together, help you drive revenue by delivering content and data, and engaging customers like never before!

December 18, 2017

PARTNER

Santa’s Best Kept (Digital) Secret

How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.

November 29, 2017

PARTNER

The Future of Customer Experience Isn’t All Digital

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]

October 18, 2017

DEVELOPER

API Scaling, Security, Serverless API-ing and GraphQL – Hot Topics at the NordicAPI Platform Summit

I was lucky enough to hit Stockholm for the NordicAPI Platform Summit at the beginning of last week. It’s one of only a few all-API focused events held internationally, so given a (probably unhealthy) chunk of my life has been about APIs and all that comes with them, I was geekily excited about it. If […]