Marketing Tactics That Won’t Fade Away in the Post-Digital World
Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.
7 Days, 7 Roles, 1 Company
As a Global Logistics Marketing Manager at Cisco, I get to develop concepts for launching new Cisco Routed Services, consult on team development, and launch innovation centers around the world.
My Cisco Story Begins: The First 2 Weeks and 3 Tips
Liona shares her first two weeks as a Cisco Intern and 3 tips she's learned.
The 2017 Digital Customer Is Not “So Yesterday”
Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.
The Next Generation of Borderless Business
2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.
Santa’s Best Kept (Digital) Secret
How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.
The Future of Customer Experience Isn’t All Digital
In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]
API Scaling, Security, Serverless API-ing and GraphQL – Hot Topics at the NordicAPI Platform Summit
I was lucky enough to hit Stockholm for the NordicAPI Platform Summit at the beginning of last week. It’s one of only a few all-API focused events held internationally, so given a (probably unhealthy) chunk of my life has been about APIs and all that comes with them, I was geekily excited about it. If […]