Marketing

January 30, 2018

PARTNER

The 2017 Digital Customer Is Not “So Yesterday”

Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.

January 17, 2018

PARTNER

The Next Generation of Borderless Business

2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.

January 10, 2018

PARTNER

Because Who Doesn’t Love Free Stuff?

Marketing Velocity training combined with Partner Marketing Central activation: Two digital marketing services that, together, help you drive revenue by delivering content and data, and engaging customers like never before!

December 18, 2017

PARTNER

Santa’s Best Kept (Digital) Secret

How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.

November 29, 2017

PARTNER

The Future of Customer Experience Isn’t All Digital

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]

October 18, 2017

DEVELOPER

API Scaling, Security, Serverless API-ing and GraphQL – Hot Topics at the NordicAPI Platform Summit

I was lucky enough to hit Stockholm for the NordicAPI Platform Summit at the beginning of last week. It’s one of only a few all-API focused events held internationally, so given a (probably unhealthy) chunk of my life has been about APIs and all that comes with them, I was geekily excited about it. If […]

October 3, 2017

PARTNER

Hit the Bullseye with Your Marketing Efforts

Once you have a digital strategy in place, it’s time to move forward and make it happen. Let’s explore the basics of digital marketing execution, from email marketing and social media marketing to mobile marketing and everything in between. Email Marketing With short attention spans and smart buying habits, digitally savvy consumers need personalized, relevant […]

September 21, 2017

PARTNER

What’s Your Marketing Game Plan?

Unlike traditional marketing, digital marketing is more flexible and lets you tell your story on the range of channels that buyers frequent. You can start small by testing proven tactics like email nurture programs, paid advertising, and social media. Then you can optimize and scale your campaigns as you grow. Planning Considerations The more relevant, […]