Indoor Wi-Fi Location and Beacons: Better Together Part 2
Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together...
Marketing
Smart Companies Go Beyond Social Listening
Recently Sprinklr asked me how companies today are in trouble if they’re not keeping up with social disruption. Which led me to consider: What makes a company smart when it comes to being social? Answer: Smart companies recognize three things… Customers’ social expectations continue to rise. More and more consumers and B2B buyers are contacting […]
Indoor WiFi Location and Beacons: Better Together
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But...
Cisco GMCC Team – My Gratitude
I would like to personally thank the entire Global Marketing and Corporate Communications team at Cisco for the amazing work they do! Because of their tenacity, creativity and dedication to elevating Cisco’s brand throughout 2013, I accepted the Marketer of the Year award for Brand Building on behalf of our team at last week’s Marketers […]
Explosive Growth in Mobility and Location-based Marketing
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is...
Mobile Marketing & Location Context @ ClickZ New York 2014
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ...
Mobile Marketing @ SES Jakarta & WiFi based Location Context
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region....
Sales and Marketing in the Age of the Customer
Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and best practices. This year’s theme: Drive growth with a 21st-century selling system, centered on strategies for surviving and thriving in “the age of the customer.” […]
Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social
Cisco Senior Vice President Karen Walker shares marketing insights with Crimson Marketing CEO Glenn Gow.