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The Cisco Hyperlocation Module: Best of Interop Awards Finalist

hyperlocationWe are thrilled about the innovative work we’re doing to provide better location-based services for our customer. Our latest innovation, The Cisco Hyperlocation Module, has been selected by UBM as a Best of Interop finalist for the Mobility/Wireless category!

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It’s an honor to be recognized for our innovation and technological advancements in wireless, and we wanted to share a bit more about our submission with you.

What is the Cisco Hyperlocation Modules? Read More »

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Cisco’s Commitment to Excellence: Connected Mobile Experiences 10.0

There is a great, not often talked about, perk to working at Cisco. I work alongside some of the brightest minds in technology, whose lives and work I quite often stand in awe of. I get to see firsthand the way my co-workers lead, as well as the priceless contributions they make, not only in technology, but also in the world. The release of Cisco’s Mobility Services Engine (MSE) 10.0 is proof of our commitment to excellence.

Last year, when Connect Mobile Experiences (CMX) resonated so well with our customers, we started getting requests for greater flexibility and increased scale. Built not only for the current use cases but future use cases as well.  In response this year we’ve re-architected CMX to meet these requirements. Our combined goals were to build a single user interface (UI), which could manage hundreds of properties, delivering customizable reports for business managers, leveraging the latest and greatest technology . We are confident all users will approve of the outcome. Let me share with you 10 things you’ll love about CMX 10.0:

1. We have enabled mix and match for versions of CMX and Prime Infrastructure. All we need you to do is export maps from Prime and import them into CMX (regardless of the PI version).

2. As a user, you’ll love the outcome oriented, fresh and modern experience of 10.0.

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3. Real-time analytics dashboard for visitor counts, visitor dwell times, etc. Analytics Widgets are completely customizable, depending on the data you’re most interested in. The inbuilt reporting capability lets you generate an instant report or schedule one to be sent later. Read More »

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The Next Wave of CMX: Location Innovation, Scalability, and User-centric Analytics for Better Customer Engagement

Technology is a funny thing: it enthralls some, mystifies others. As evidenced by CES and NRF, there is no shortage of gadgets and dashboards these days to help businesses solve their every need. And it just keeps coming.

From an IT perspective, choosing the right tools to solve each technology challenge should involve a full evaluation the merits of feature sets, while balancing the (rapidly shrinking) budget.

But how often is IT allowed to do that anymore? Truth is, the business doesn’t wait. Flanked by consumer-mindset-driven employees insisting on using any tools that suit their fancy (hello, Shadow IT) and visionary execs eager to stay on top of visionary buzz words like Big Data and Analytics, IT often feels squeezed out from getting a seat at the table when driving the business.

The industry is witnessing a shift in IT budgets being moved over to LoB, a clear nod towards the business relevance of digital engagement.

In fact, 44% of mobility initiatives are now either completely funded or jointly funded by Line of Business (LoB) leaders.

Mobility is key. This is a great opportunity for IT to strategize and align to LoB interests to drive programs that allow LoB and IT to win together and successfully deliver business outcomes using technology.

Cisco’s Connected Mobile Experiences (CMX) sits at this sweet spot where the network, traditionally owned by IT, can help LoB with their painpoints: data analytics on customer behavior, statistics for operational optimization, and even customer engagement opportunities. To learn more about how this works, visit cisco.com/go/cmx.

And now, Read More »

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Bringing Mobile Analytics and Location Innovations to Retail’s Biggest Show

It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy (BLE), enriching your engagement with customers and helping you make smarter business decisions.

Once again, Cisco Connected Mobile Experiences (CMX) is here at NRF this year. We’re ready to show you how you can leverage real-time analytics, location innovations (including BLE technology), and our app development platform to optimize operations, boost customer satisfaction, and increase revenue.

If you’re coming to NRF this week, check out our demos at Booth 2052 and learn how Cisco CMX can transform your retail business.

 

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Indoor Wi-Fi Location and Beacons: Better Together Part 2

wifibeaconLocation-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. There’ve been some great questions about beacon technology and how it complements Cisco’s location-based Connected Mobile Experiences (CMX) solution, so I want to follow up on these topics with everyone.

What types of beacons are there?

Generally, there are two different classes of beacons: transmit only and backhaul enabled.

Transmit only beacons are exactly as they sound – they simply transmit information to anyone that is capable of hearing (bluetooth enabled smartphones). They do not receive or pass any data or information upstream.

Apple’s iBeacon is the best example of this type of BLE beacon. You can think of them like the navigational beacons used by airplanes when on approach to major airports. The beacon doesn’t even know the plane is there, but the plane is aware of the beacon and knows where the beacon is allowing it to take the correct action. Same is true for smartphones and transmit only beacons like iBeacon – the intelligence is located in the mobile application which must recognize the beacon and take appropriate action.

Backhaul enabled beacons generally include a Wi-Fi chipset for either management or data capabilities. Some backhaul enabled beacons are USB enabled and take advantage of whatever connectivity exists within the PC they are connected. Read More »

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