Marketing

Blog post

Hit the Bullseye with Your Marketing Efforts

Once you have a digital strategy in place, it’s time to move forward and make it happen. Let’s explore the basics of digital marketing execution, from email marketing and social media marketing to mobile marketing and everything in between. Email Marketing With short attention spans and smart buying habits, digitally savvy consumers need personalized, relevant […]

October 3, 2017 2 min read
Blog post

What’s Your Marketing Game Plan?

Unlike traditional marketing, digital marketing is more flexible and lets you tell your story on the range of channels that buyers frequent. You can start small by testing proven tactics like email nurture programs, paid advertising, and social media. Then you can optimize and scale your campaigns as you grow. Planning Considerations The more relevant, […]

September 21, 2017 1 min read
Blog post

Are You Ready to Dive Into a Digital-First Marketing Approach?

Today’s marketing world is noisy, with most leads touching at least 20 digital marketing tactics before revealing themselves. A combination of channels and tactics must be utilized together to make sure you are hitting your audience on all levels. Omni-channel marketing combines the same message, across multiple traditional and digital marketing channels, to transmit your […]

September 8, 2017 1 min read
Blog post

Speed, Simplicity and Smarketing

Wendy Bahr said it best at Partner Summit: “to move with speed, we have to simplify”. But how can you cut through the clutter and not only reach your target audience, but reach them with something that spurs action and pushes results? Our distribution partners at Comstor did just that. Through a laser focus on […]

December 9, 2016 2 min read