Sri Srikanth

Advanced Data Analytics & Strategy, Senior Data Scientist, Cisco Digial

Sri Srikanth is a Senior Data Scientist and Senior Manager, Digital Advanced Analytics, for Cisco’s Global Marketing Insights & Analytics team. During his tenure at Cisco he has led data initiatives in understanding and defining Customer Engagement, Marketing Attribution, Customer Journey and more. His work has received multiple industry recognition including the ANNY Award in 2017, ANA Award in 2018 and Highly Commended DRUM Citation in 2018. Previously, Sri chaired the creation of an industry standard for customer data collection at W3C standards organization and chaired the Service Oriented Architecture Best Practices group at Association of Retail Technology Standards. Sri also holds 16 US patents in the fields of e-commerce, payment processing and online personalization.

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