Using AI to automate away the identification of Target Customers for Marketing Campaigns
AI in Marketing is here and it's real. Leading data-driven companies across multiple industries are using it to revolutionize the art and science of targeting customers for marketing campaigns.
Can Marketing be completely AI-driven & Automated? A Genesis
Marketing can be almost completely automated by leveraging large data sets, prior experiences, and content creation paradigms to create, launch and execute marketing campaigns. Let's examine what lies ahead.
For a peerless Analytics Team, brilliant Data Analysts just as critical as Data Scientists
Finding great data analysts is just as hard as finding greatness in any field, but don't let the data analyst's role take a back-seat -- especially in a data-driven organization.
Do You Trust That (Data) Model?
Ready to bet your business on the output of that Data Model? Just a few tests can improve your confidence considerably. Make sure your modelers are worrying about them!
Predictions and Bias – cannot run away from ’em all!
Forecast. Predict. Tell me the Future. So I can plan how to invest today. So I can be prepared for the worst. Thus flows the investment thesis in Analytics today. The craze of pure Business Intelligence that ran from say 1990 through 2005, was replaced by the need to become Predictive. This wave is now […]
The ROI (and Staying Power) of Data Analytics
Much has been written about Data Science and Analytics, but at the end of the day, there is a single reason why Data Analytics has staying power, and continues to attract investment across all industries – and that is its compelling ROI. Yes, industries are awash with a lot of Data, but that is no […]
From “How Many” to “Who” – A Simple Step toward Profound Insights
Data Monetization – the art of applying Data to drive business value, sometimes pivots on fairly simple steps with profound consequences. One such step in the world of Digital is when one progresses from mastering the metrics of “How many” visitors to understanding the “Who” are these visitors? In reality, the notion of “Who” is […]
Marketing Automation Tools forcing Data Scientists to higher ground
The game is afoot – and this time around, it pits marketing automation tools against data science driven data products. Specialized digital marketing service providers against dyed-in-the-wool data geeks. Campaign management tools versus correlation driven, random forest, gradient boosting, data products. Marketing automation tools have, in their short history, focused on delivering specialized services (serving […]