analytics

Meet the experts: Talking Retail

Retailers worldwide are in a race to transform their business to meet consumer expectations. It is a competition with digitally native brands and channels, where manufacturers can meet the customer...

November 20, 2018

DIGITAL AND SOCIAL

Cisco’s Democratization of Data: A Common Language of Measurement

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

November 6, 2018

ANALYTICS & AUTOMATION

With Great Data (Comes Great Responsibility)

The two-day Data Symposium, hosted by Cisco’s Data & Analytics organization, flew by in a flurry of panels, breakout sessions, and technical demos. What I didn’t expect was what turned out to be the most valuable. Find out what it was in my latest blog.