digital marketing
The Next Frontier of Customer Success for Partners
3 min read
The customer success landscape is shifting to digital-first. Cisco empowers partners with tools for scalable success, focusing on proactive, personalized, and predictive strategies through digital engagements and Lifecycle Advantage program enhancements.
Marketing Velocity (MV) Reimagined Welcomes Learning: The One MV Story
2 min read
Cisco's Marketing Velocity unifies learning and campaigns, enabling partner marketers with tools and strategies for seamless alignment, enhanced demand generation, and improved business outcomes—all within a single platform.
X Marks the Spot: The treasure of adding value to a company as an intern
5 min read
Courtney shares her experience as a 2-year Cisco marketing intern and how her virtual 2020 internship enabled her to add value to her team.
How Technology Enables Small Business to Transform and Innovate
2 min read
Two small businesses from completely different industries. Both with stories of innovation and transformation, identifying white spaces that needed addressing and finding innovative ways to solve those challenges. Learn more about them at our virtual session, The Cisco Designed Portfolio: Right-Sized & Right-Priced for Small Businesses.
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
4 min read
To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.
Operating in Today’s Digital Marketing Laboratory
2 min read
Marketing in the digital age begs us all to act a little more like those scientists in the labs. The internet is our grand petri dish as marketers today.
Marketing That Matters: Customer insights drive improvements in B2B marketing and customer experience
3 min read
At Cisco Connect India, we discussed marketing to B2B technology buyers, the role of marketing in the buying process, and how to best engage customers via superior customer experience (CX).
Cisco Kayakers Clean-up Iconic Sydney Harbour
3 min read
We love giving back to our local communities! Freya L. shares how Cisco Australia came together to help clean Sydney Harbour.
Cisco’s Democratization of Data: A Common Language of Measurement
2 min read
By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.
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