X Marks the Spot: The treasure of adding value to a company as an intern
Courtney shares her experience as a 2-year Cisco marketing intern and how her virtual 2020 internship enabled her to add value to her team.
How Technology Enables Small Business to Transform and Innovate
Two small businesses from completely different industries. Both with stories of innovation and transformation, identifying white spaces that needed addressing and finding innovative ways to solve those challenges. Learn more about them at our virtual session, The Cisco Designed Portfolio: Right-Sized & Right-Priced for Small Businesses.
When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.
Operating in Today’s Digital Marketing Laboratory
Marketing in the digital age begs us all to act a little more like those scientists in the labs. The internet is our grand petri dish as marketers today.
Marketing That Matters: Customer insights drive improvements in B2B marketing and customer experience
At Cisco Connect India, we discussed marketing to B2B technology buyers, the role of marketing in the buying process, and how to best engage customers via superior customer experience (CX).
Cisco’s Democratization of Data: A Common Language of Measurement
By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.
Visualizing Data: Four Steps to Your Single Source of Truth
At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.
Marketing Tactics That Won’t Fade Away in the Post-Digital World
Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.