digital marketing

July 8, 2019

PARTNER

When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus

To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.

April 23, 2019

PARTNER

Operating in Today’s Digital Marketing Laboratory

Marketing in the digital age begs us all to act a little more like those scientists in the labs. The internet is our grand petri dish as marketers today. 

March 20, 2019

PERSPECTIVES

Marketing That Matters: Customer insights drive improvements in B2B marketing and customer experience

At Cisco Connect India, we discussed marketing to B2B technology buyers, the role of marketing in the buying process, and how to best engage customers via superior customer experience (CX).

November 20, 2018

DIGITAL AND SOCIAL

Cisco’s Democratization of Data: A Common Language of Measurement

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

Visualizing Data: Four Steps to Your Single Source of Truth

At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.

March 27, 2018

PARTNER

Marketing Tactics That Won’t Fade Away in the Post-Digital World

Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.

January 17, 2018

PARTNER

The Next Generation of Borderless Business

2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.

January 10, 2018

PARTNER

Because Who Doesn’t Love Free Stuff?

Marketing Velocity training combined with Partner Marketing Central activation: Two digital marketing services that, together, help you drive revenue by delivering content and data, and engaging customers like never before!