When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus
To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.
Operating in Today’s Digital Marketing Laboratory
Marketing in the digital age begs us all to act a little more like those scientists in the labs. The internet is our grand petri dish as marketers today.
Marketing That Matters: Customer insights drive improvements in B2B marketing and customer experience
At Cisco Connect India, we discussed marketing to B2B technology buyers, the role of marketing in the buying process, and how to best engage customers via superior customer experience (CX).
Cisco Kayakers Clean-up Iconic Sydney Harbour
We love giving back to our local communities! Freya L. shares how Cisco Australia came together to help clean Sydney Harbour.
Cisco’s Democratization of Data: A Common Language of Measurement
By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.
Visualizing Data: Four Steps to Your Single Source of Truth
At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.
Marketing Tactics That Won’t Fade Away in the Post-Digital World
Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.
The Next Generation of Borderless Business
2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.