digital marketing

August 12, 2020

WE ARE CISCO

X Marks the Spot: The treasure of adding value to a company as an intern 

5 min read

Courtney shares her experience as a 2-year Cisco marketing intern and how her virtual 2020 internship enabled her to add value to her team.

How Technology Enables Small Business to Transform and Innovate

2 min read

Two small businesses from completely different industries. Both with stories of innovation and transformation, identifying white spaces that needed addressing and finding innovative ways to solve those challenges. Learn more about them at our virtual session, The Cisco Designed Portfolio: Right-Sized & Right-Priced for Small Businesses.

July 8, 2019

PARTNER

When it Comes to Digital Marketing, Here’s How Cisco Keeps Focus

4 min read

To help us understand how to maintain focus in a rapidly, ever-evolving landscape, we spoke with Devin Hood, Cisco’s Director of Digital Marketing.

April 23, 2019

PARTNER

Operating in Today’s Digital Marketing Laboratory

2 min read

Marketing in the digital age begs us all to act a little more like those scientists in the labs. The internet is our grand petri dish as marketers today. 

March 20, 2019

PERSPECTIVES

Marketing That Matters: Customer insights drive improvements in B2B marketing and customer experience

3 min read

At Cisco Connect India, we discussed marketing to B2B technology buyers, the role of marketing in the buying process, and how to best engage customers via superior customer experience (CX).

November 20, 2018

DIGITAL AND SOCIAL

Cisco’s Democratization of Data: A Common Language of Measurement

2 min read

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

Visualizing Data: Four Steps to Your Single Source of Truth

4 min read

At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.

March 27, 2018

PARTNER

Marketing Tactics That Won’t Fade Away in the Post-Digital World

3 min read

Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.