From the integration of insights and automation, to enhanced network visibility and control, retailers are truly reaching a new era of cloud capabilities. Here are the top announcements from Cisco Live and our session on securing multi-cloud retail
Retailers worldwide are in a race to transform their business to meet consumer expectations. It is a competition with digitally native brands and channels, where manufacturers can meet the customer...
The key to retail today is customer understanding —where each customer stands on his or her personal shopping journey, whether in-store or out. Retailers must “know” each shopper as never...
Today, mobile devices are everywhere — and vying for the attention of just about everyone. On a train, in a café, or in the park, people are gaming, connecting with...
The Internet of Everything (IoE) is driving remarkable change and opportunities across nearly all industries. But few are as visible — and rapid — as the upheavals affecting retail. Today, retailers aren’t just competing with the store across the
Today’s retailers face a hard truth: their customers have embraced digital technologies faster than they have. But I believe that retailers have an opportunity to elevate the shopping experience in...
Retailers once had a pretty clear idea of who shopped where and how they did it. After all, there were not that many options available for shoppers. Consumers would see...
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...