Cisco’s Democratization of Data: A Common Language of Measurement
By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.
Visualizing Data: Four Steps to Your Single Source of Truth
At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.
Introducing the redesigned, reinvigorated Unleashing IT
Seven years ago, the team behind Unleashing IT started with a question: “What do IT and LoB professionals really need to know to help their organizations succeed?” The answer today is the same as it was then: Less hype. More insight. That’s why we’re committed to bringing you the latest perspectives from those on the frontlines […]
Cisco CMX @ NRF 2014
NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to […]
IoT World Forum Day 1 by the Numbers
This week I’m at the inaugural Internet of Things World Forum, hosted by Cisco. To give you a sense of what was discussed in just one day, I thought I’d capture some of the more interesting tweets and stats. Below the tweets is a fun short video where I interviewed SAP’s Benjamin Wesson and with Cisco’s Monique Morrow! One – New IoT Division at […]