Cisco’s Democratization of Data: A Common Language of Measurement
By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.
Preparing the Future Australian Workforce for the Digital Economy
Today, students need to be educated to solve problems, become social entrepreneurs and to think critically.
The Need to Be Modern and Flexible
IaaS (infrastructure as a service) and PaaS (platform as a service) are new to the financial services vocabulary. They stand to dominate the discussions around the digital evolution. Banco Bilbao Vizcaya Argentaria, S.A or BBVA has been the focus of global industry attention as they develop a modern digital platform to become a more flexible […]
How Cybersecurity is Enabling – not Defeating – Business Innovation
The Digital Economy is rapidly changing our world – seemingly as quickly as you can read this sentence there will be 50 billion devices connected to the Internet (Forecast by 2020: Cisco Internet Business Solutions Group). The Internet of Things (IoT), mobility, cloud, business intelligence and social media continue to generate unprecedented amounts of global […]
Innovating to Survive in the Digital Economy: Part 1
Disrupt or be Disrupted In today’s digital economy, established organizations need to be more innovative than ever before. But why? And what does that actually mean? The truth is digitization is driving a new pace of innovation. In fact, a new wave of competition is already here and companies that don’t go digital now may […]