digital economy

November 20, 2018

DIGITAL AND SOCIAL

Cisco’s Democratization of Data: A Common Language of Measurement

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

July 26, 2016

FINANCIAL SERVICES

The Need to Be Modern and Flexible

IaaS (infrastructure as a service) and PaaS (platform as a service) are new to the financial services vocabulary. They stand to dominate the discussions around the digital evolution. Banco Bilbao Vizcaya Argentaria, S.A or BBVA has been the focus of global industry attention as they develop a modern digital platform to become a more flexible […]

July 20, 2016

SECURITY

How Cybersecurity is Enabling – not Defeating – Business Innovation

The Digital Economy is rapidly changing our world – seemingly as quickly as you can read this sentence there will be 50 billion devices connected to the Internet (Forecast by 2020: Cisco Internet Business Solutions Group). The Internet of Things (IoT), mobility, cloud, business intelligence and social media continue to generate unprecedented amounts of global […]

July 5, 2016

INNOVATION

Innovating to Survive in the Digital Economy: Part 1

Disrupt or be Disrupted In today’s digital economy, established organizations need to be more innovative than ever before. But why? And what does that actually mean? The truth is digitization is driving a new pace of innovation. In fact, a new wave of competition is already here and companies that don’t go digital now may […]