Joseph Puthussery

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

A simple experiment by a Michelin-starred chef sparked powerful results around one of the most sought after attributes a brand seeks to offer: positive customer experience.

At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.

I have a deep fascination for world-changing, mind-blowing, game-changing technology, and for ideas that transform our world, like digital transformation in business, and the digital evolution of our daily lives.