Cisco Blogs
Joseph Puthussery
Joseph Puthussery
Vice President, Marketing
Digital Marketing
Shaping the future through technology is more than a career for Joseph Puthussery (JP), it is a passionate pursuit to create a more connected world through data-driven insights and market intelligence. That’s why he builds agile, proactive teams that thrive with change as technology and industry evolves.
JP’s approach to converge marketing and digital transformation has set in motion Cisco’s marketing transformation with the tools, insights and expertise to make actionable connections with customers and enable their business outcomes.
With an engineering background, JP brings a strong point of view based on a technical foundation of knowledge and marketing mindset to understand what customers need and how Cisco can deliver.
Articles
By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.
A simple experiment by a Michelin-starred chef sparked powerful results around one of the most sought after attributes a brand seeks to offer: positive customer experience.
At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.
I have a deep fascination for world-changing, mind-blowing, game-changing technology, and for ideas that transform our world, like digital transformation in business, and the digital evolution of our daily lives.
