Cisco’s Democratization of Data: A Common Language of Measurement
By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.
Digital Pizza: How a Recipe Started Me Thinking on the B2B Customer Experience
A simple experiment by a Michelin-starred chef sparked powerful results around one of the most sought after attributes a brand seeks to offer: positive customer experience.
Visualizing Data: Four Steps to Your Single Source of Truth
At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.
My Man Crush: Why Future Thinking Makes My Heart Beat
I have a deep fascination for world-changing, mind-blowing, game-changing technology, and for ideas that transform our world, like digital transformation in business, and the digital evolution of our daily lives.