NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.
2014 and beyond:
It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:
“Omni channel”,”Onmianalytics”, “Predictive”, “Insights”, “Customer science and Analytics”, “Precise Location Matters”, “Analyze Decide”, “Mobilize”, “Mobility solutions”, “Big data”, “Customer engagement”, “Adaptive offers”, “Personalized customer experience”, “Customer Experience Analytics”
We certainly are entering the era where using data, analytics and personalization is no longer just an interesting notion or “nice to have” for retail -- it is now the KEY thing companies MUST do.
And a big common theme is that mobile is exploding and changing things rapidly, so retailers either need to keep up or inevitably fall behind their competitors. Read More »
Tags: adaptive offer, analytics, Big Data, Cisco, content, context, customer, customer science, data, engage, engagement, experience, Industry, innovation, Insights, location, mobile, mobility, mobilize, NRF, nrf14, omni-channel, omnianalytics, personalize, precise location, predictive, retail, revenue
I have been getting a lot of questions about advocacy so I want to take a few minutes to share my thoughts. I often hear people use the terms “influencers” and “advocates” interchangeably. While there are similarities between these two groups, in my opinion they’re not necessarily one and the same. You may have a different viewpoint on this, and that’s fine. What I’ve discovered is people define these terms differently which results in mixing these 2 groups. Taking some liberties with Ant’s Eye View’s (AEV) definitions of advocates and influencers, this is how I would like to describe them:
An influencer is someone who actively shares their opinions and expertise through their (large) personal and professional networks. An influencer is someone that can cause an effect without apparent exertion or force. Most common examples include analysts and media.
An advocate is someone who proactively defends, promotes and participates in the public conversation for a particular brand, product, service or cause. An advocate is someone that has positive affinity toward and stands behind a brand, product or cause. Most common examples include your most passionate customers and general brand aficionados.
In my mind, advocacy implies Read More »
Tags: advocacy, advocates, amplify, bonding, Cisco Champions, customer journey, defend, engage, framework, how to, identify, influencers, measurement, post purchase, steps
In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our employee engagement program at Cisco).
At the end of the session, I offered 3 key takeaways for companies interested in starting or improving their employee engagement programs (these are all Twitter-friendly nuggets): Read More »
Tags: employees, engage, engagement, execs, Executives, how to, leadership, playbook, social media, tips
For organizations, the importance of tapping more deeply into their human capital – unlocking the potential each person brings to the table — has never been greater. In my previous blog post, I touched on how Cisco believes people working together can achieve extraordinary things. The challenge is how to best bring them together as participants in a global economy, who may not physically be in the same place at the same time. This requires organizations to:
- Empower their people to work their way — where, when and how they want — without limits.
- Engage their people by providing the right collaboration tools so they can stay more connected with their peers and other organizations, which in turn allows them to …
- Innovate as they foster better relationships and become more creative in developing new products, solutions and process that help their organizations
As the range of available collaboration technologies has continued to broaden, the focus for IT has begun to swing Read More »
Tags: collaboration, empower, engage, innovate, integrated collaboration portfolio, Intelligent Network, superior collaboration experience
Authored by : Kent Wong, Product Manager, Technical Services
It was a evening like any other. The Lone Admin walks into a his local watering hole to relax after a full day of battling issues and keeping his company’s network safe and secure. He is known somewhat as a miracle worker, a conundrum wrapped in an enigma. Even against the most sinister of network issues he is able to stand his ground and find resolution all by himself. How does he do it? None of his peers know.
Read More »
Tags: Apple iPad, cisco support community, collaborate, collaboration, discussion forum, engage, forums, iPad apps, iphone, mobile, online support, online video, small business, small business support, tech support, tehncial support, wifi