Brendan O'Brien

Director Global Product Marketing

Connected Mobile Experiences

Dr Brendan O’Brien, Director Global Product Marketing for Cisco Connected Mobile Experiences.

Brendan leads the marketing and evangelizing of Cisco’s new Connected Mobile Experiences (CMX) solutions -- which enables enterprises to turn WiFi into a business and services innovation platform. Working closely with large enterprises and Service Providers globally he helps address advocate the various business modesl and opportunities that are emerging to enable monetization of WiFi generated data and analytics.

Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012. ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using WiFi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O’Brien’s leadership drove awareness and adoption globally through ThinkSmart’s ground-breaking software.

Articles

NETWORKING

Brendan O'Brien

Norway Looking to Lead in Customer Experience & Engagement

1 min read

Norway’s longest running IT conference , IT-tinget concluded yesterday in the beautiful town of Tonsberg about an hour south of Oslo....

NETWORKING

Brendan O'Brien

Location Based Services Enabling Smart Connected Cities

5 min read

Smart Cities and the Internet of Everything have become commonly used terms over the past year or two. Both represent huge opportunities for both business growth and also for the...

NETWORKING

Brendan O'Brien

#HITEC Higlight: How Cisco’s CMX is Delivering Profitable Outcomes to the Hotel Industry

2 min read

HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry. CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt […]

NETWORKING

Brendan O'Brien

How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.

2 min read

Mobility trend in Hospitality A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart...