Wendy Bahr

Wendy Bahr shares how we're reinventing our go-to-market motions in three key areas.

CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. 10 Cisco leaders have been recognized on the list for 2018.

Celebrating a major victory is a ritual that organizations do all over the world. Whether it’s an innovation breakthrough, a landmark customer win or reaching a significant milestone on a critical project, the opportunity to pause and savor the accomplishment underscores its importance and reinforces the values of hard work, creativity and daring to dream […]

Get access to the latest Cisco innovations through an easy-to-use subscription bundle Explaining the complexity of digital transformation is actually pretty simple: organizations need the latest technology to function at the highest possible level and stay competitive. Sounds easy enough, right? However, addressing digital transformation can quickly become challenging and convoluted when weighing various business […]

You know the familiar adage about looking at the past to predict the future, right? That’s all well and good, but it doesn’t always work when you’re dealing with something...

One of the most anticipated events at Partner Summit is the annual Global Awards reception. As we come together to recognize our partners for achieving outstanding leadership and innovation, we...

Though it has been only eight months since we last gathered, there are so many new developments that will make for a great Partner Summit next week in San Francisco...

Security is a hot topic around here. Our customers want it. Our businesses need it. Our partners can provide it. And none of us can be successful without it.   Recently I was talking with colleagues about how in a relatively short amount of time Cisco has established a market-leading position that was, in part, […]

Shortly after being named the leader of Cisco’s Global Partner Organization, I championed three strategic imperatives that are vital to our partners’ and Cisco’s continued success: Simplicity: removing complexity and making it easier for our partners to work with us Alignment: ensuring our sales and marketing teams’ go-to-market motions are in lock-step Evolving the Value […]