Wendy Bahr

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Wendy Bahr shares how we're reinventing our go-to-market motions in three key areas.

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CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. 10 Cisco leaders have been recognized on the list for 2018.

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Celebrating a major victory is a ritual that organizations do all over the world. Whether it’s an innovation breakthrough, a landmark customer win or reaching a significant milestone on a critical project, the opportunity to pause and savor the accomplishment underscores its importance and reinforces the values of hard work, creativity and daring to dream […]

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Get access to the latest Cisco innovations through an easy-to-use subscription bundle Explaining the complexity of digital transformation is actually pretty simple: organizations need the latest technology to function at the highest possible level and stay competitive. Sounds easy enough, right? However, addressing digital transformation can quickly become challenging and convoluted when weighing various business […]

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You know the familiar adage about looking at the past to predict the future, right? That’s all well and good, but it doesn’t always work when you’re dealing with something...

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Security is a hot topic around here. Our customers want it. Our businesses need it. Our partners can provide it. And none of us can be successful without it.   Recently I was talking with colleagues about how in a relatively short amount of time Cisco has established a market-leading position that was, in part, […]

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Shortly after being named the leader of Cisco’s Global Partner Organization, I championed three strategic imperatives that are vital to our partners’ and Cisco’s continued success: Simplicity: removing complexity and making it easier for our partners to work with us Alignment: ensuring our sales and marketing teams’ go-to-market motions are in lock-step Evolving the Value […]

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Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top If you weren’t able to go or follow live, be sure to stop by […]

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Let’s set the scene… an incredible atmosphere bringing Cisco marketing Partners and executives together to share what’s next in marketing for the coming year.  We challenged our marketing partners to rethink their approaches to – Connect.  Amaze.  Engage. This event marked the ninth year Marketing Velocity, and it continues to bring marketing Partners and Cisco […]