engage

October 9, 2013

DIGITAL AND SOCIAL

What Advocacy and My Yoga Pants Have in Common

3 min read

I have been getting a lot of questions about advocacy so I want to take a few minutes to share my thoughts. I often hear people use the terms “influencers” and “advocates” interchangeably. While there are similarities between these two groups, in my opinion they’re not necessarily one and the same. You may have a […]

August 21, 2013

DIGITAL AND SOCIAL

The Role of Executives in Employee Engagement: Crossing Your T’s and Dotting Your I’s

3 min read

In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our […]