Cisco Marketing Velocity

Marketers, like you, are starting to get a lot more sophisticated about how they track down-funnel performance. Likely this trend will continue as business-to-business (B2B) clicks are $2-3 on Facebook and $9 to $10 on LinkedIn. While cost per click is significantly more, the quality of click and down-funnel lead is equally true on LinkedIn with the right A.M.O in place.

All marketers will agree that when it comes to dependable, predictable marketing channels, email marketing is always at the top of the list. Hovering at around $42 in return for every $1 spent (DMA, 2019), you just can’t ignore the load it carries in your marketing mix. But it’s a little unfair to compare email […]

No two Marketing Velocity events are ever the same, but this year’s Americas and APJC sessions brought changes that none of us expected just a few months ago.

This year, instead of recognizing our Marketing Velocity Innovator Award winners at our annual live event, I want to make sure we do so virtually. They deserve this recognition and more. Here are the top performing marketing partners across the Americas who executed creative campaigns or marketing initiatives with great results:

Let's take a look back at my time at Marketing Velocity in Amsterdam and what I am hearing from our partners on digital transformation, omnichannel marketing and customer experience.

Take a look back at several Cisco events in 2019 and hear from Boon Lai on how we all work together to become future-proof marketers.

Cisco partnered with the City of New Orleans in the development of their Real Time Crime Center – a transformative technology solution to keep its citizens and visitors safer.

I expand on marketing more effectively, with a focus on how we become “future-proof marketers” by harnessing the technologies that are tailor-made for our line of work.

My goal is always to help you increase your company’s marketing effectiveness and here are a few areas where Cisco can help at little to no cost.