Cisco Marketing Velocity

This is the season when marketers try to predict what lies ahead in the new year. Cisco Marketing has been looking at the latest trends and how they will shape the future of marketing. Fresh out of Cisco’s recent Partner Summit and Marketing Velocity Executive Exchange, we would like to share some insights with you as you prepare plans for 2024!

We recently wrapped up another successful Cisco Partner Summit in Las Vegas and digitally on the Partner Summit event platform. Along with the excitement around the launches, announcements, and breakout sessions – we celebrated the accomplishments of our partners for owning and driving marketing innovation and business impact.

When we first created the Marketing Velocity suite of tools, Cisco had one goal in mind: to help drive demand and become marketers of the future. As the business and market have evolved, so has the goal.

The past couple of years have been anything but normal, but if there’s one thing Cisco Partners—and our partner marketers—have shown, it’s that when we work together, embrace digital transformation, and think creatively, we truly can make Everything Possible.

Cisco Marketing Velocity Digital is designed to help you on your digital transformation journey. This annual event provides an exclusive opportunity for partner marketers across the globe to learn about the latest marketing trends that can drive greater business impact.

We are proud to showcase how marketing can be a force multiplier and a key strategic partner to sales. As companies continue to focus on the growth rebound post-pandemic, businesses need to rethink and transform their marketing strategies.

Join Luxy Thuraisingam in congratulating the two newest directors on the Global Partner Marketing team, Christine Otts and Mark Murphy. They will play an instrumental role in supporting our partners and helping them to fulfill their future-ready promise.

Here are some of my highlights from our EMEAR Marketing Velocity Digital event, which I had the honor of hosting on 11th May.

As we begin to emerge from the global pandemic and head into what is predicted as one of the biggest economic recoveries in history, there is no single “new normal” that will emerge as different markets recover at different speeds and in different capacities. What is certain, is that partners need to be prepared to meet the needs of customers, whatever they may be.