Cisco Marketing Velocity

As we begin to emerge from the global pandemic and head into what is predicted as one of the biggest economic recoveries in history, there is no single “new normal” that will emerge as different markets recover at different speeds and in different capacities. What is certain, is that partners need to be prepared to meet the needs of customers, whatever they may be.

Empowering our partners to become future ready is fundamental to their success. As a Marketing organization, we strive to support, enable, and lead our partners to growth.

I am so proud to say that after the award-winning success of our customer advocacy platform called The Cisco Gateway, we are very proud to introduce our new digital marketing community built specifically for our partner marketers: Marketing Velocity Voice.

Marketing Velocity Voice is reimagining the way partner marketers interact with each other and with us - every day. It is a digital partner marketing community where partners can network and connect, elevate their marketing practices, and accelerate demand generation. 

2020 has been a year full of unknowns and rapid changes that accelerated some of the trends changing our industry. With this in mind, we partnered with two industry experts to share insights on the future of B2B marketing, changes in the customer journey, and the subsequent impact on the partner ecosystem. These sessions are part of Marketing Velocity Learning, a robust curriculum designed specifically to enrich your marketing practices and drive demand.

For companies to win in this digitalized era, they need to transform their marketing strategies. Armed with marketing approaches that are future-proofed and modernized, businesses will be in a much stronger position to stay relevant to customers who are themselves contending with disruptive market forces.

Daniel Sullivan takes a look at the highlights from the recent Marketing Velocity broadcast, where we looked at how Cisco partners can help our customers build business resiliency and transition into the future of work.

Karine Elsen takes a look at the recent simplification of Marketing Velocity. How does that benefit partners? Read on to find out!

Marketers, like you, are starting to get a lot more sophisticated about how they track down-funnel performance. Likely this trend will continue as business-to-business (B2B) clicks are $2-3 on Facebook and $9 to $10 on LinkedIn. While cost per click is significantly more, the quality of click and down-funnel lead is equally true on LinkedIn with the right A.M.O in place.