Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris’s blog for more on the network at Cisco Live! You also heard about the Mobility Services APIs enabling location-based services and location-enabled application development in Neha’s blog yesterday. The event also marked a milestone for our CMX team: successful location tracking of all 30,000 devices in the conference center with a single pair of MSEs (Mobility Services Engine) running on 7.6MR2 code to generate analytics and reports based on device location!
Let’s take a closer look at location analytics generated at Cisco Live! If you haven’t seen CMX Analytics before, let me tell you: it’s powerful. There are three pieces of CMX Analytics: Dashboard, Analytics and Reports, all generated by the location data from the MSE. Here are a few key views from the show floor:
1. Dashboard: The CMX Dashboard features a number of customizable widgets that visualize location data such as dwell time and device count by zone or by time.
Hourly Visitors for South Halls on Tuesday May 20
Tuesday marked a steady flow through the day with the World of Solutions and breakout sessions all day. You see that spike at 5pm? That’s when the beverages and refreshments came out—and then you see people tapering off round 7pm to head out for dinner.
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Tags: #CLUS, analytics, App, application, Cisco, cisco live, client, cmx, dashboard, device, dwell time, experience, generate, heat map, heatmap, location, location-based, mobile, mobility, moscone, network, report, wi-fi, widget, wifi, wireless, wlan
Earlier this week you learned about the network at Cisco Live! If you attended the event this year, you’ll also have noticed that there was a brand new extension of the event in Moscone West. This was DevNet, the first developer-facing zone Cisco has ever brought to life, just in time for the 25th anniversary of the conference. DevNet featured a whole array of activities for the dev-inclined Cisco customer: learning labs, tech talks on both a main stage for thought leadership and techie details in an API theater, and a hackathon. CMX was one of the key technologies on display in the DevNet zone, and our CMX engineering team was super excited to see our technology in the spotlight.
As many of you know, CMX offers a rich set of APIs enabling developer community to develop, enhance and customize location-enabled applications. The highlight of the show for me was the DevNet Hackathon, a real 24 hour hackathon right in the DevNet Zone–another first for Cisco. Our very own Mobility Services API and CMX SDK were part of the featured technology sets for people to work with to create location-enabled apps using real-time intelligence from the Mobility Services Engine (MSE). It was really fun to be working with developers from many different countries and awesome to see our APIs and SDK brought to life. See for yourself!
Are you a developer interested in digging into the Mobility Services API? Look no further than DevNet.
For more on the Connected Mobile Experiences (CMX) solution, visit www.cisco.com/go/cmx.
Tags: #CLUS, #DevNet, API, Cisco, cisco live, cmx, developer, experience, hackathon, Intelligence, location, location based services, mobile, mobility, personalized, sdk, services
First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.
First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:
- What is CMX 7.6 Analytics?
- What is the analytics dashboard?
- How do I visualize dwell time, heat maps, device density?
- What kinds of reports can you get with CMX 7.6 Analytics?
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Tags: analytic, analytics, Cisco, cmx, connected mobile experiences, dashboard, data, device, experience, getting started, location, location based services, location-based, mobile, mobility, platform, service, services, support, tech, technology, video, visualize, wi-fi, widget, wifi, wireless, youtube
Mobility trend in Hospitality
A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.
No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, hospitality, hotel, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, travel, venue, wayfind, wi-fi, wifi
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
- How are consumers habits changing
- What are retailers doing about this
- What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, venue, wayfind, wi-fi, wifi, wireless