Cisco Blogs


Cisco Blog > Mobility

#Ciscochat: CMX Analytics Creating Personalized Mobile Experiences

Cisco_Chat_CMX_LINKEDIN

Connected Mobile Experiences (CMX) Analytics helps you create personalized mobile experiences for mobile end users and gain operational efficiency with location-based services. CMX Analytics lets you tap into the visitors connected lifestyle and provide relevant mobile content while gaining meaningful data.

Cisco CMX Analytics allows mobile customers to connect through your onsite Wi-Fi. It opens a direct channel of communication to let you better understand and deliver what your guests truly want. The ability to capture new customers and engage with existing ones by delivering more value is essential to continued growth in all industries.

AS43242 small version

During our #CiscoChat on Tuesday, September 1 from 10-11 a.m. PST, @Cisco_Mobility will host the Twitter event and @Phunware will be asking questions and moderating the conversation. This will be an open discussion with the audience to ask questions, provide feedback and answer questions.

The Phunware CTO, Luan Dang and Cisco subject matter experts Darryl Sladden and Jagdish Girimaji will be discussing how CMX Analytics can tap into the lifestyle experiences in the retail, hospitality, transportation, healthcare, education, or government and visitors to your venue. Read More »

Tags: , , , , , ,

Aislelabs and Cisco Take Off

A CMX Partner Ecosystem Blog

Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business outcomes. This blog is one in a series that will highlight several of our CMX Ecosystem Partners. Today—Aislelabs.

large space shopping small version

Based in Toronto, Canada, Aislelabs is a Cisco Solutions partner with a portfolio of advanced location-based technologies serving large indoor venues such as shopping malls, airports, big box retail stores, convention centers, and other large spaces. Working with the Connected Mobile Experiences solution, their portfolio leverages the Wi-Fi and BLE beacon location information collected and calculated by Cisco.

Aislelabs Flow: Detailed venue analytics utilizing anonymous Wi-Fi data with no required app. Taps directly into existing Wi-Fi and delivers highly granular, customizable analytics around customer behavior.

Aislelabs Social Wi-Fi: Social analytics for the physical space to further understand guest’s interests, demographics, and where they spend most of their time. Enables email and social marketing campaigns targeting guests as well as advanced re-targeting (social, display ads) once they have left the venue. Read More »

Tags: , , , ,

Passpoint™ Wi-Fi and CMX Connect – Seamless and Secure

Throughout the next couple of months, I’ve decided to blog about the great technology Passpoint™ Wi-Fi and how CMX Connect can help. Since this is a series of blogs I’d like to focus this first installment primarily on what Passpoint Wi-Fi is. First thing to understand about Passpoint is that it is an industry standard that allows devices to connect to hotspots effortlessly and securely. Because of this, it’s a technology that businesses (and its customers) have long been waiting for.

The following charts depict top barriers for wider adoption, implementation and usage of Guest Wi-Fi. As you can see the seamless authentication is the top barrier.

Passpoint1

I’m personally excited about Passpoint because of the seamless authentication and security it provides. For example, today’s mobile banking apps have become so easy to use that desktop versions seem difficult to use in comparison. My bank’s app even allows me to take a photo of a check and directly deposit the funds to my account within a matter of seconds. However, I’m only comfortable with mobile banking when using my home or office Wi-Fi because I know they’re WPA2 encrypted. Accessing private financial information is definitely not something I’m comfortable with within a public venue, using an unknown Wi-Fi portal.

So while the idea of providing guests with Wi-Fi is a generous one, using it can actually put personal information and devices at risk. Guest Wi-Fi is almost always open and rarely secured at Layer 2 due to the fact that deployment and operation is difficult when username/password or certificates are required. Furthermore, if a business uses username/password to secure their guest Wi-Fi they’re left with the challenge of knowing how to smoothly create and distribute user credentials without losing the guests’ attention.

The process of accessing Guest Wi-Fi for me, and many out there, is less than appealing because of these security issues and the lengthy process they require before allowing access the Internet. To combat this, businesses need to provide guests with a no-hassle way to maintain and distribute credentials to the guests using Layer 2 secured Guest Wi-Fi. This is where Passpoint comes into play.

According to the Wi-Fi Alliance, “Wi-Fi CERTIFIED Passpoint will transform the way users connect to Wi-Fi hotspot networks by making the process of finding and getting access to the right network seamless…when you are in a Passpoint-enabled hotspot, you’ll discover a newly smooth connectivity experience.” Read More »

Tags: , , , , ,

Putting Cisco on the Map at ONS

ONS1When one of the oil and gas industry’s largest events needed a solution to save resources, time and money, they called Cisco. At the Offshore Northern Seas (ONS) conference, organizers wanted to find a way to eliminate the paper maps, guides and updates that needed to be printed for the over 90,000 attendees and 1,300 exhibitors participating at the event. Forgoing the printed material, ONS came up with the idea of a digital app to guide conference goers around their show.

With the help of Cisco Connected Mobile Experiences (CMX) ecosystem partner, MazeMap, ONS had the searchable and linkable maps it needed. With Cisco CMX Location Analytics, ONS identified and addressed congestion at the venue.

“Cisco CMX is a key component of our wayfinding solutions,” says Thomas Jelle, CEO at MazeMap. “Attendees can search for exhibitors on the ONS app and maps guide them to the booth they’re looking for.”

The next part of their solution was installing the hardware needed to make sure those maps made it to their attendees’ wireless devices. Using Cisco switches and wireless access points (APs) with integrated 802.11ac, ONS was able to provide their members with the ability to navigate the 40,000 square meters of conference space spread out over multiple buildings. Read More »

Tags: , , , , ,

Destination—A Stress-free Flight

A CMX Partner Ecosystem Blog

Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business and/or industry-specific features. This blog is one in a continuing series that will highlight several of our CMX Ecosystem Partners. Today—Phunware.

Destination—A Stress-free Flight

Based in Austin, Texas, Phunware is a Cisco Solutions partner and leader in the Mobile as a Service industry (MaaS). The Phunware platform enables businesses to use mobility to engage, manage, and monetize their customers.

The Phunware Venue Solution is fully integrated with Cisco Connected Mobile Experience (CMX) and built upon Phunware’s Multiscreen as a Service (MaaS) platform.  This solution creates an immersive, on-site mobile experience for all iOS and Android devices.  Key benefits include:

  • Higher engagement
  • Increased downloads
  • Reduced costs
  • New revenue streams
  • Faster go to market
  • Fully integrated

Ready for Takeoff Read More »

Tags: , , , ,