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It’s a Wrap! Enterprise Mobility at Cisco Live U.S. 2015

25,000+ IT geeks have left the building – the San Diego Convention Center, specifically – now that Cisco Live U.S. wrapped last Friday. It was a huge success and we have the data to prove it, thanks to Connected Mobile Experiences (CMX). Some interesting and fun stats:

  • You love beer. Happy Hour was, unsurprisingly, very popular, responsible for big spikes in attendance at the World of Solutions (WoS) at the end of each day.
  • You like free swag (…and demos). Attendees, booth staffers aside, spent 2.5 hours on average in the WoS, and 1 hour 16 minutes on average at the Cisco booths in WoS. If you picked up lightsabers at the Cisco Mobility and Enterprise Networks booths, hopefully airport TSA didn’t confiscate them from you!
  • You bid adieu to John Chambers. The crowds came to see his final Cisco Live keynote as our CEO, illustrated by a massive spike with over 5,000 unique devices.
  • You use more than one mobile device. There were 29,000+ unique visitors (devices) at CLUS, not including staffers, and specifically The Hub saw the most action.

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For many more Cisco Live insights by my colleague Evyatar Ram, Product Manager on the CMX team, check out his blog here.

Cisco Mobility wasn’t just gathering analytics in the background at Cisco Live, it was also front and center at the Innovation Talk: Future of the Network. Rob Soderbery, Cisco SVP of Enterprise Products & Solutions, shared how our Mobility solutions create new ways of digitizing business with applications in mind, beyond the wireless network. He showed a live demo of CMX location innovations such as hyperlocation – a Best of Interop Las Vegas and Tokyo winner — and live analytics. In addition, he demonstrated how easy it is for customers to deliver captured portals with pre-set templates that are easy to update and integrate in other data sources such as CRM, powered by Enterprise Mobility Services Platform (EMSP). The talk wrapped with a raffle drawing of two Apple iWatches. Were you one of the lucky winners?

As I left Cisco Live after the show wrapped up, Elvis walked by, sporting a spangly jumpsuit and slinging his guitar. Really, I can’t make this stuff up. I suppose that’s a sparkly reminder that I’ll be seeing him, and you, in Vegas for Cisco Live U.S. next year.

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Going Beyond Wireless: Mobility at Cisco Live San Diego

Hello from sunny San Diego! We are in full swing here at Cisco Live US with 25,000 attendees from our Cisco community of customers and partners, showcasing how we are enabling the digital economy today and well into the future.

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Chances are that if you know anything about Cisco, you know we’re the networking leader and a major player in the wireless world. But did you know that beyond wireless networking, Cisco has mobility solutions for every step of the mobile journey – from wireless infrastructure to personalized end user experiences? In fact, Mobility is leading the way as we all leap into the digital era and changing the way we live, play, work, and learn.

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If you are at Cisco Live this week, I hope you had a chance to get a glimpse of how Cisco Mobility solutions can transform your workstyles and lifestyles. At the Future of the Network – Innovation Talk, you may have seen how mobility transforms customer and workforce experiences, as well as provides powerful insights to organizations to make smarter and decisions. A fun demo that involved the audience Read More »

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Mobilize to Digitize – Learn How at Cisco Live San Diego

As organization race to digitize their businesses, building a mobile strategy is a top priority. A mobile strategy is not just about building mobile apps, then calling it a day. Let’s take a look at these unsettling stats: Organizations are spending $270K per business app on average and yet only 46% of executives indicate adoption and deployments have been effective. Clearly businesses cannot afford these types of results in today’s competitive landscape.

Organizations need to shift their focus from the Mobile App to the Mobile Experience. This means before anyone starts porting applications to mobile devices, businesses and IT must team up to assess their joint goals and list out the most common mobility use cases for their employees, customers and partners. This effort will help the organization prioritize requirements for better results in the near-term.

IT needs to assess their readiness for the full mobile journey end-to-end, and ensure every team – desktop services, application development, business analytics, security operations, network operations – can support the expected user experience and business outcomes. For example, many retailers are building mobile sales associate apps to allow salespeople to freely move around the store and show online catalogs, lookup inventory and transact point-of-sales wherever customers are located. But if the application is slow, they’ll either be abandoned by the roaming salespeople or, worse, they’ll create a painful experience for customers as they and the salesperson are forced to wait for these ‘time saving’ devices to load. Either way, the mobile investments will be a total loss.

Learn from the Experts to Accelerate Your Mobile Journey

If you are attending Cisco Live in San Diego next week, you can meet with experts sharing best practices across every stage of the mobile journey, including how to:

  • Engage employees and customers with context aware data that delivers more personalized experiences
  • Protect users, data, and the business through network-enabled security
  • Accelerate mobile experiences with seamless onboarding and an agile network
  • Discover business and IT insights through network analytics that allow you to continuously improve upon the experience

 

802.11ac image1Be sure to check out these sessions to learn how Cisco solutions can help mobilize your business, including our newest 802.11ac Wave 2 innovations. Read More »

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Indoor GPS: How We’re Personalizing the Mobile App Experience

Kenny Chen

We’re always looking for ways to improve the experience at Cisco tradeshows and other events. There’s free Wi-Fi. And attendees can download the Cisco Events app (powered by GenieConnect by Lanyon) for information about all global events. This includes conference agendas, surveys, interactive maps, a network connection, speaker and exhibitor listings, and more.

We’ve just taken another big step, with indoor wayfinding. The debut was at a Cisco sales event in London, held November 12-14, 2014. Attendees could see their current location on the app’s interactive event map, making it easier to find their way around. They also learned about upcoming sessions, games, and other news from banner ads that the events team swapped out throughout the day, without any involvement from the IT team. Read More »

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The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.

And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?

Well, not exactly.

Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.

Yet in the real world, issues arise from both technology challenges and privacy concerns alike.

Technology challenges include:

  • Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
  • Infrequent mobile device probing to conserve battery power
  • Interference from metal shelves & fixtures, water in products (and people!)

Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »

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