Accelerate GTM Transformation Using the Jobs to be Done Framework
Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation. One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),
Conversion
Creating Context to Attract the Connected Customer
A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer.
The Next Step in Your Store Analytics Strategy: Sensor Fusion
Retail has entered an era of unprecedented competition and accelerated evolution worldwide. Retailers in every category, both brick-and-mortar and online, face larger and more unpredictable threats than ever before, from digitization of goods and
Revamping the MSE User Interface
As part of the WLC 8.0 release, we addressed customer comments and revamped the user interface (UI) for the MSE. We wanted to make
Show Me the Retail Data
Success in retail often comes down to a counting game. How many people pass by your store? How many