Accelerate GTM Transformation Using the Jobs to be Done Framework
Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation. One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),
Creating Context to Attract the Connected Customer
A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer. SAS Institute is a Cisco analytics partner and we had some exciting […]
The Next Step in Your Store Analytics Strategy: Sensor Fusion
Retail has entered an era of unprecedented competition and accelerated evolution worldwide. Retailers in every category, both brick-and-mortar and online, face larger and more unpredictable threats than ever before, from digitization of goods and distributed manufacturing to autonomous, near-instant delivery, service robots, and online experiences with unprecedented realism, as disruptors such as virtual reality, 3D […]
Revamping the MSE User Interface
As part of the WLC 8.0 release, we addressed customer comments and revamped the user interface (UI) for the MSE. We wanted to make it easier for customers using...