conversion

Accelerate GTM Transformation Using the Jobs to be Done Framework

Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation.  One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),

Creating Context to Attract the Connected Customer

A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer. SAS Institute is a Cisco analytics partner and we had some exciting […]

September 14, 2015

RETAIL AND HOSPITALITY

The Next Step in Your Store Analytics Strategy: Sensor Fusion

Retail has entered an era of unprecedented competition and accelerated evolution worldwide. Retailers in every category, both brick-and-mortar and online, face larger and more unpredictable threats than ever before, from digitization of goods and distributed manufacturing to autonomous, near-instant delivery, service robots, and online experiences with unprecedented realism, as disruptors such as virtual reality, 3D […]