Analytics: A New Model for Creating Great, Personalized Customer Experiences
While certainly exciting, buying a new house, can also serve as a revealing exercise in understanding data science. A couple of weeks ago I went to my bank to investigate my financial options for buying a new house. To my surprise, my account manager gave me a stack of paperwork to fill out—and I soon […]
The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage
As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development...
Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution
As you may have read, Apple's iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to...
Launching Cisco Entrepreneurs in Residence in Europe
I recently wrote about how we are extending Cisco Entrepreneurs in Residence (EIR) and our open innovation strategy beyond Silicon Valley through local incubation partners in Chicago, San Diego and Berkeley. Our presence in these innovation hubs will enable us to discover, influence and learn from new ideas and talent at early-stage startups with potential […]
Indoor WiFi Location and Beacons: Better Together
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But...
#HITEC Higlight: How Cisco’s CMX is Delivering Profitable Outcomes to the Hotel Industry
HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry. CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt […]
Retail Analytics for an Omnichannel World
Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling. Your store is probably among those that are collecting […]
CMX Analytics at Cisco Live! San Francisco 2014
Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris's blog for...