analytics

August 22, 2014

DIGITAL AND SOCIAL

Marketing Analytics adding heft to Digital Analytics

The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives - with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out...

August 8, 2014

DATA CENTER

Rocky Mountains High On Data Virtualization

I recently returned from my seventh annual Boulder BI Brain Trust presentation. The BBBT as everyone likes to call it, is unique in the business intelligence, data and analytics industry. Since 2006, the BBBT has advanced this industry by organizing half-day vendor presentations to their over 140 members.  During these presentations, vendors such as the […]

August 6, 2014

DATA CENTER

Analytics: A New Model for Creating Great, Personalized Customer Experiences

While certainly exciting, buying a new house, can also serve as a revealing exercise in understanding data science. A couple of weeks ago I went to my bank to investigate my financial options for buying a new house. To my surprise, my account manager gave me a stack of paperwork to fill out—and I soon […]

The Key to Success in Tracking Mobile Devices: Symbiosis, Not Espionage

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development...

July 22, 2014

EXECUTIVE PLATFORM

Launching Cisco Entrepreneurs in Residence in Europe

I recently wrote about how we are extending Cisco Entrepreneurs in Residence (EIR)  and our open innovation strategy beyond Silicon Valley through local incubation partners in Chicago, San Diego and Berkeley.  Our presence in these innovation hubs will enable us to discover, influence and learn from new ideas and talent at early-stage startups with potential […]