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How Cisco Certifications Landed Me the Coolest Job in South Florida; Literally

When I started with my first Cisco router back in 1995, I never would have imagined I would someday be the technology lead for an ice arena of an NHL team. I also would never have predicted the impact that having a Cisco certification would have on being recruited to that position.

Most of my career up until now was spent working in the small and medium business space, primarily on ISP and telecom space working with voice and networks with some software and infrastructure design in the middle. Cisco was a large part of everything that I did from routing and switching to voice over frame relay followed by voice over IP, with a large emphasis on small bandwidth efficiency and signalling. I’m even the lead inventor on an issued patent relating to intelligent rerouting of fax traffic on VoIP systems.

I never thought much about certifications. I have a BA in Economics which has served me well as a business owner and largely found all my work via word of mouth. There were not a lot of people who understood VoIP payload and signalling tuning, starting from the MC3810 and up through the as5300/as5800 series. This was primarily in international carrier / wholesale VoIP traffic and engineering.

As VoIP became more of a commodity good and the cost of equipment came down, this market dried up. In hindsight, I should have paid more attention to Cisco exiting that market, which proved to be a good decision. As my clients and partners moved on to other ventures and I was forced to begin prospecting.

Suddenly, here I was with 30 years since I’d written my first program and roughly 20 years of internet and Cisco experience and I was struggling. I had a lot of experience, but didn’t have a portfolio of work that included any big names, mostly small businesses that no one had heard of. I needed a way to give new clients the confidence to call me. I knew that once I started the conversation, I could close the deal. Before that, however, I needed to actually get that call or email.

The Decision to Start

In early 2013, I decided that I was going to aggressively pursue a CCIE RS certification and blocked out a few hours per day for study. I decided I needed to work my way in via CCNA and other certifications to learn more about how the tests worked. I had learned everything on my own and the CCNA turned out to be harder for me than the CCNP tests that followed, in some cases because I thought about things a different way and in other cases because I had simply forgotten how some of things I did as habits actually worked.

I studied hard and by mid summer had passed the CCNP exams and by the fall, even the CCIE written exam with a lot of help from Cisco Press and INE self study training materials. Posting these results on social media and sharing it on my profiles started to get me some calls and this encouraged me. I realized that the process of reading all the Cisco Press books and tests had given me a much better common framework to talk to other engineers.

All this lead up to the day before Thanksgiving 2013, when I failed my CCIE RS lab exam attempt. It was brutal both as an exercise and as a blow to my ego, but after a few weeks I went back to my plan and passed my CCDA a month later.

Then IT Happened

This was when I got the call; out of the blue. Actually, it was two calls, the first of which I ignored. I’ll be honest, a fair number of the calls I got were fishy, recruiters who wanted me to pay them a retainer to help find work, so I ignored the first call, it sounded too good.

When I got the second call from someone else for the same opportunity, I decided to follow up. Local job, IT related, large facility, Cisco experience required. How did they find me? CCNP posted on They asked me more about my experience, it sounded like I was a match, I sent my resume.

IMG_0375That’s when I found out that this was for technology lead at The BB&T Center and the (NHL) Florida Panthers and I really wanted the job. It was going to require a diverse set of technology experience and I knew that I could get the job if I could get the interview. I actually had never been to the facility, so I started to snoop around by attendeding a Panthers game, taking pictures, and accumulating notes. I wrote some reports and sent them to the recruiter. Those reports got the interest of the ownership group and I was brought to NYC for an interview in February of 2014.

I got the job on the spot and in March it will have been a full year since I started, though it seems a lot longer with the hours required to support concerts and NHL hockey. The concerts and games may be in the evening, but the preparation for those events can take days or weeks and the day of an event is typically a half day (twelve hours).  I love it though, the job is amazing and the team of people I work with are great.

Technology at a Professional Hockey Rink

We only have a few hundred users but the facility is like a small campus with 21 closets spread out around 900,000 square feet of building plus the practice facility. It’s like four buildings with six stories joined by a 10gbe star. We have a small datacenter in the facility that is primarily virtualized. We support about 30 ‘servers’, 180 workstations, and 170 POS terminals.


There are about 35 Cisco switches and routers, a very small (for the size of the facility) wireless deployment of 25 Cisco 3602s. We have a brand new CUCM 10.5 thanks to a lot of help from CDW. When I took the position, the phone system was still the original from 1998 construction and the layer 2 root was on a spur on the 5th floor. There has been a lot to do. We also converted the practice facility over to Cisco routers and switches with some hand me downs.

It’s All About that Base Certification

Here’s the thing; I never would have got the call if I didn’t have the Cisco certs. Yes, I had the experience and knowledge, but the recruiter never would have found me based on those alone and it goes beyond that. The process of studying for the exams gave me a much stronger common framework with which to communicate to my team and vendors. I learned better ways to do things. I learned many things I was doing wrong or at least not optimally. I learned how much more I needed to learn.

For the time being, I’ve given up my CCIE aspirations, I simply do not have the spare time to build the technology at work, manage daily IT operations, and add the intensive study I need to pass the lab exam. While I may have slowed down my studies, I have not stopped. I just finished the CCDP book from Cisco Press and am still stunned by the things I am learning. If you have not looked at the CCDx certification track, it has been well worthwhile for me and I wish I had finished my CCDP before attempting the CCIE lab.

At the end of the day, it really is a ‘cool’ job in all senses of the word. My office is next to the ice rink and on game days I really do not mind wearing a suit to be a part of a professional sports team, but mostly because the jacket keeps me warm.

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#CiscoChampion Radio S2|Ep 7. Creating videos & podcasts as IT professionals

CiscoChampion2015200PX#CiscoChampion Radio is a podcast series by Cisco Champions as technologists. Today we’ll be talking about creating videos and podcasts as IT professionals

Listen to the Podcast.

Learn about the Cisco Champions Program HERE.
See a list of all #CiscoChampion Radio podcasts HERE.

Cisco Champion SMEs
John Welsh, (@samplefive), Unified Communications Engineer
Ryan Adzima, @radzima, Wireless Network Engineer
Josh Kittle, @ciscovoicedude, Unified Communications Engineer
Nick Howell, @that1guynick, Virtualization Solutions Architect

Rachel Bakker, @RBakker Read More »

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The We’re Listening Blog Series: It’s Easier than Ever to Select SW Images on

We’ve heard you say that choosing the right software releases on is too complex. It’s too difficult to narrow down your options and know whether you’re really getting the software that meets your needs.

Now imagine that you have a “configuration cheat sheet” for all Cisco software updates that tells you exactly which release will best suit your memory, reliability and system resource needs. Would that simplify your experience?

This is exactly how the SW Research Tool on works. Using the tool, you enter your requirements for hardware and software features, and access and download the right Cisco software that meets your needs immediately, all in one place, with a few simple clicks.


The tool has been live on since September 2013. Today, you can access release suggestions for 47 product groups (including high-end routers and switches and our newer products) via the SW Research Tool. The same suggestions are also available from the SW Download site, so you can continue to use the download venue of your choice. The current statistics show that 65 percent of all downloads via are for Cisco “Suggested” software versions. Our back-end metrics show both an increasing adoption rate and an improved quality experience for those versions.


Here’s what people are saying about their recent experiences…

“I often get software version recommendation questions from customers. This tool cut down the time this task took tremendously. The feedback has been very positive.” – Cisco Systems Engineering Manager, Americas

“Early adopter reviews help us a lot before we push out new code.” – Cisco Partner

“After reviewing the Software Research application I’m very impressed with the features offered.  No doubt that when the product list grows more complete we’ll be using the tool regularly.” - Cisco Customer

Watch a brief video on the SW Research Tool for more information, or read our quick tips guide.

Have you used the SW Research Tool? Tell us what you think, and help us fine-tune the process for an even better experience doing business with Cisco.

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Software Defined Contact Center

If you are a technology professional, then chances are that you are aware (maybe to the point of annoyance) that everything is getting defined in software these days. We have Software-Defined Networking (SDN), Software-Defined Data Center (SDDC), Software-Defined Storage (SDS), and the list goes on and on. Software defining anything has become such a powerful trend that we now have a generally accepted name and acronym for just that: “Software-Defined Anything” or SDx for short.

Despite the widespread nature of the trend, Software-Defined Contact Center (SDCC) is nowhere to be found amongst the Software-Defined goodness that floods our social media feeds on a daily basis. Software-Defined Contact Center is so absent from the online world that if you search Google for the term you get only articles that reference Software-Defined Data Center, seemly because 3 out of the 4 words are common to both. If you search for the #SDCC hash tag on Twitter you will find yourself at the official account of the San Diego Comic Con. This raises the question, why isn’t SDCC “a thing?” This question is particularly relevant since Cisco’s Intelligent Contact Management (ICM) has been allowing us to build Software-Defined Contact Centers since the late 1990s. Let’s take a look at how ICM delivers on the Software-Defined paradigm for Contact Centers. Read More »

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#CiscoChampion Radio S2|Ep 6. Cisco Annual Security Report (ASR)

CiscoChampion2015200PX#CiscoChampion Radio is a podcast series by Cisco Champions as technologists. Today we’ll be talking with Cisco Principal Engineer Jason Brvenik about the Cisco Annual Security Report (ASR). Our Cisco Champion guest host is Korey Rebello and our moderator is Cisco’s Brian Remmel.

Listen to the Podcast.

Learn about the Cisco Champions Program HERE.
See a list of all #CiscoChampion Radio podcasts HERE.

Cisco Champion SME
Jason Brvenik, @vrybdpkt, Cisco Principal Engineer

Cisco Champion Guest Host
Korey Rebello, @koreyrebello, Principal Network Engineer

Brian Remmel, @Bremmel Read More »

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