Director, Technical Marketing
Data Virtualization and Analytics Business Units
Bob leads Technical Marketing driving new initiatives and providing thought leadership for Cisco’s Data Virtualization and Analytics Business Units. Recently Bob has been leading Cisco’s entrance into the Data Preparation market and expanding Customer Advisory Community programs.
Bob was the EVP of Marketing at Composite Software for seven years prior to its acquisition by Cisco in 2013. There Bob established data virtualization as a category and Composite as the market leader including co-authoring the first book on Data Virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.
Bob’s has driven multiple market transitions including creation of the Data Virtualization and IT Governance categories and was a key contributor to the rise of ERP. In Bob’s long career in enterprise software, he has held executive level engineering, marketing and business development roles at Oracle, PeopleSoft and Mercury Interactive and Informatica.
Bob holds a MS degree in Management from the Massachusetts Institute of Technology and a BS degree in Business Administration from the University of California at Berkeley.