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Marketing Analytics adding heft to Digital Analytics
The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives - with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out...
Interaction Technology: Neutralizing the Barriers of Time, Location, and Staffing Levels
In my last blog, I continued the discussion about the 24-hour bank and how banks must transition from the physical business model to the digital business model. As part...
Our Week as Video Broadcasters: 5 Insights
In mid-May, we told you about our plans to broadcast live keynotes from Cisco Live on Cisco.com, specifically from our home page. Well, we did it. For four days,...
Explosive Growth in Mobility and Location-based Marketing
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is...
How are You Sprucing Up Your Digital Strategy for Spring?
It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me...
10 Cool Mobile Apps from Cisco You Don’t Know But Should
How many apps do you have on your mobile phone or tablet? Too many? Do you use all of them? If you do, you’re in the minority. 22% of people...
Mobile Marketing & Location Context @ ClickZ New York 2014
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ...
Open 24 Hours: Bringing the Full Capabilities of the Branch to Digital Channels
In my previous blog I introduced the series with the idea that financial services firms are now being expected to operate and be “Open 24 Hours.” Underlying this is...
Vision Alignment in the Digital Age
As organizations mature, often they become silo’d into groups with similar charters but without a process to align their efforts. As a member of a team that is responsible for...
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