digital1

3 min read

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...

3 min read

“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...

3 min read

Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...

3 min read

You order a movie online and additional suggestions pop up, based on a deep knowledge of your likes and dislikes. You plan a vacation and similar suggestions appear, reflecting your...

3 min read

Call me an optimist. We are fortunate today to watch the dawn of the Digital Experience era as the world becomes digitally more and more connected. Consider that there are...

2 min read

In a Technology Vision 2014 report, consulting firm Accenture discussed major trends that drive a dramatic transformation for every business to enter a digital world....

5 min read

First impressions really matter. We know this intuitively, and you may also have seen the stats that say it takes web visitors less than two-tenths of a second to form...

5 min read

Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process.  A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both...

1 min read

The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives - with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out...