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Mark Yolton

Vice President of Digital

Cisco Marketing

Mark Yolton is Vice President of Digital in the Cisco Marketing organization. He is currently leading the execution of a company-wide next-generation digital strategy that includes the web (both Cisco.com in 80 countries and 40 languages, and the employee intranet), Cisco's presence on social media, Cisco on the mobile web and via mobile apps, and the creative use of business video through Cisco TV. His mission is to broaden Cisco's leadership position in online engagement with customers and partners, to drive incremental revenue, and to create highly relevant and high-value online relationships for customers, partners, and employees.

Prior to Cisco, Mark led the teams that manage SAP's corporate web presence globally, the company's brand-level social media policies and programs, he headed the SAP Community Network of more than 2 million members, and hosted major global events for SAP customer and partner technologists. Prior, Mark led digital and marketing teams at Oracle, PeopleSoft, Sun Microsystems, Unisys, and The Prudential.

In addition to his role at Cisco, Mark is the Vice Chairman of the Board of Directors of the Unity Care Group, a non-profit youth and family development agency focused on foster children, their families, and at-risk young adults. In his spare time he rides a Harley-Davidson for adventure, and to honor the military and first-responders with the Patriot Guard Riders. He and his wife, Karen, have three grown children, two grandsons, an enthusiastic Labrador Retriever, and reside in Northern California.

Articles

July 23, 2015

LIFE AT CISCO

22 Tips for New Grads and Others Early-in-Career

As a seasoned professional (read: old guy with scars earned through experience), with a fancy title, working in a cool area, at an extraordinary company, I am asked for career...

Mobilegeddon: Are you Ready?

You may have seen the news about Google changing their search algorithm to account for ‘mobile-friendly’ results. Excitable folks in the news media are portending significant shifts and swings in search results, with some fortunes dashed, primarily due to the fact that those websites that are not responsive (those that do not re-size and re-configure […]

September 15, 2014

DIGITAL AND SOCIAL

Who do you trust most?

Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process.  A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both...

June 27, 2014

DIGITAL AND SOCIAL

World Cup? That Aint Football, But…

There is an age-old debate on the word ‘football’ – there is world football (or ‘soccer’ to us Americans) and American football.  To me, real football is played with shoulder pads and helmets, demonstrates a wide range of skills from running to catching to strength and toughness (with no credit for bad acting to fake […]

April 18, 2014

DIGITAL AND SOCIAL

10 Cool Mobile Apps from Cisco You Don’t Know But Should

How many apps do you have on your mobile phone or tablet? Too many? Do you use all of them? If you do, you’re in the minority. 22% of people...

March 25, 2014

DIGITAL AND SOCIAL

Communities: Should You Build One?

When an online community comes to mind, most think in terms of engagement, conversations, culture and feedback.  And if you continue to think about it, more ideas come to mind, like: how can I be heard, how far reaching is the content, how does this affect my job or company? But is there more to […]

February 6, 2014

DIGITAL AND SOCIAL

Digital Technology and the Olympics: When Is it Cheating?

We all know how close we are to our mobile devices and digital technology, and how much we rely on these new tools – 87% of us use our mobile...

January 21, 2014

DIGITAL AND SOCIAL

It’s Not Too Late: Make Your ‘Digital Resolutions’ for the New Year

Approximately 45% of us make New Year’s Resolutions according to research by the University of Scranton. Among...

December 23, 2013

DIGITAL AND SOCIAL

Digital Philanthropy – How Are You Giving this Holiday Season?

It's the holiday season, and 'tis the season for giving! Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an...