22 Tips for New Grads and Others Early-in-Career
As a seasoned professional (read: old guy with scars earned through experience), with a fancy title, working in a cool area, at an extraordinary company, I am asked for career...
Mark Yolton
Vice President of Digital
Cisco Marketing
Articles
Mobilegeddon: Are you Ready?
You may have seen the news about Google changing their search algorithm to account for ‘mobile-friendly’ results. Excitable folks in the news media are portending significant shifts and swings in search results, with some fortunes dashed, primarily due to the fact that those websites that are not responsive (those that do not re-size and re-configure […]
Who do you trust most?
Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process. A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both...
World Cup? That Aint Football, But…
There is an age-old debate on the word ‘football’ – there is world football (or ‘soccer’ to us Americans) and American football. To me, real football is played with shoulder pads and helmets, demonstrates a wide range of skills from running to catching to strength and toughness (with no credit for bad acting to fake […]
10 Cool Mobile Apps from Cisco You Don’t Know But Should
How many apps do you have on your mobile phone or tablet? Too many? Do you use all of them? If you do, you’re in the minority. 22% of people...
Communities: Should You Build One?
When an online community comes to mind, most think in terms of engagement, conversations, culture and feedback. And if you continue to think about it, more ideas come to mind, like: how can I be heard, how far reaching is the content, how does this affect my job or company? But is there more to […]
Digital Technology and the Olympics: When Is it Cheating?
We all know how close we are to our mobile devices and digital technology, and how much we rely on these new tools – 87% of us use our mobile...
It’s Not Too Late: Make Your ‘Digital Resolutions’ for the New Year
Approximately 45% of us make New Year’s Resolutions according to research by the University of Scranton. Among...
Digital Philanthropy – How Are You Giving this Holiday Season?
It's the holiday season, and 'tis the season for giving! Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an...