Customer Success

3 min read

It’s easy to understand the value of adoption from the customer’s perspective, at least on the surface. But there’s a lot more to it than meets the eye. To connect the dots between adoption and value realization as sellers, we must first recognize the drivers behind every purchase, and the outcomes our customers are seeking […]

2 min read

Even as technology offerings improve at light speed, customers’ needs to improve their bottom-line remain largely the same. They want results, and a healthy return on the investments they’ve made. As we’ve built out our customer success organization, and taken our partners along with us on our journey, we’ve found that nothing drives customer value […]

5 min read

We all know the facts about customer loyalty. It’s easier and less expensive to sell to an existing customer rather than acquire a new one. Loyal customers are also more likely to buy more from you and recommend you to other potential prospects. Take a moment to think about your own customer base. Would you […]

2 min read

Creating customer loyalty is a race against time. It’s been said that after 90 days a business only has a 10% chance of making the customer loyal. Therefore, once that clock starts ticking, value realization must occur quickly or a high probability exists that you will lose the customer. Customer health is a prediction of […]

3 min read

No matter which lens you look through, it’s easy to see the importance of digital and the enormity of transformation taking place in the marketplace today. Both Gartner and Forrester predict that by 2020, 80% of the buying process is expected to occur without any direct human-to-human interaction. IDC says that the digital shift doesn’t […]

2 min read

In 2016, more than 4,000 people participated in a Customer Success Talk webinar as part of their journey to create customers for life. We’ve put together a free eBook with what we've learned.

2 min read

In 2016, the Customer Success Talk webinar series brought together a wide array of influencers and decision makers from Cisco partners, both large and small. Our subject matter experts focused on the business case for customer success management (CSM) and the people, process, automation and analytics that must come together to form a post-sale lifecycle […]

1 min read

The Chinese calendar calls 2016 the year of the monkey, but looking back on our industry these past 11 months, I would call it the year of the customer. Why? Because as digital disruption takes hold and transforms the way we do business, the most important reality we all need to accept is that the […]

1 min read

Earlier this week, more than 200 Cisco partners attended the latest Customer Success Talk webinar, “The Golden Thread: Connecting Data in the Value Chain”.  The live event featured Andy Starr, Vice President of Cisco’s Customer Success and Renewal Operations organization, where he shared his perspective on how data and analytics are key to understanding the customer […]