Kelly Crothers

Director, Marketing

Global Customer Success

In her role as Director, Marketing – Global Customer Success, Kelly is dedicated to helping Cisco partners use proven digital engagement practices to transform their businesses and create customers for life.

She joined Cisco in 2015 as a result of its acquisition of MaintenanceNet, Inc., a leading provider of partner-focused service revenue generation solutions. A MaintenanceNet executive since 2004, she most recently served as the company’s vice president of global marketing, working with the world’s leading manufacturers and their channel partners to expand the scope and success of their service sales initiatives.


August 13, 2018


6 Leadership Qualities for the Subscription Economy

As the subscription economy has created dramatic shifts in the way we all do business, the definition of what makes an extraordinary leader has evolved. Check out the six leadership qualities you should strive to attain to keep your competitive edge.

August 1, 2017


A Top Cisco Data Scientist Explains the Secret Weapon for Customer Retention

If customer retention is what keeps you awake at night, then you’ll want to hear what Sanjiv Patel has to say. As director of data science for Cisco, Sanjiv plays a leadership role in our company- and partner-wide digital transformation. Kelly Crothers, director of strategy, planning and thought leadership, recently sat down with Sanjiv to […]

November 18, 2016


Big Data and Big Results for Customer Experience

Earlier this week, more than 200 Cisco partners attended the latest Customer Success Talk webinar, “The Golden Thread: Connecting Data in the Value Chain”.  The live event featured Andy Starr, Vice President of Cisco’s Customer Success and Renewal Operations organization, where he shared his perspective on how data and analytics are key to understanding the customer […]

August 16, 2016


Implementing an Adoption Practice Might be the Most Important Thing You Do This Year

Earlier this summer, more than 40 Cisco partners converged in downtown Chicago for the second annual Partner Adoption Workshop—otherwise known as “Adopt Shop.” The two-day event was highlighted by dynamic speakers such as Nick Metah, CEO of Gainsight; Steve Robb, President, Solution Group, LaSalle Solutions; and Steve Reasner, President and COO of LIFTinnovate. Cisco’s top […]

July 26, 2016


How Data and Automation Deliver Customer Lifetime Value to Tech Data and its Reseller Partners

Seeing our customers achieve exceptional business outcomes is what motivates us every day, and it’s central to our mission to create customers for life. That’s why sharing how distribution giant Tech Data puts the power of data and automation to work for its reseller partners and customers is such an inspiration. First off, Tech Data […]

June 15, 2016


A Fresh Perspective on Install Base Refresh

Today we’re talking with John Stone, Cisco Senior Manager, Digital Experience & Analytics, about the importance of Customer Lifecycle Management (CLM). Beyond unlocking margin potential for partners, John says CLM is the key to creating customers for life. As one of Cisco’s top post-sale engagement experts, John has some valuable insight to offer about what […]

March 10, 2016


Capturing New Revenue Through Expand Selling

Kelly Crothers, director of marketing, talks about how 'expand selling' best practices can generate new revenue and build brand loyalty in this latest video blog from the Global Customer Success team....