Scott Brown

Senior Vice President

Global Virtual Sales & Customer Success

Scott Brown has nearly 30 years of business experience in the IT industry and has held several key executive leadership roles in his career at Cisco, building a reputation as a leader, mentor, and collaborator.

Senior Vice President of Global Virtual Sales and Customer Success (GVSCS), Scott Brown leads a global 3,000+ person organization where he leverages his international sales experience and successful track record of driving innovation, delivering revenue and building strong leadership teams. Scott’s primary objective is to achieve a $10B revenue goal through virtual sales and securing Cisco’s recurring revenue in renewals and refresh opportunities. Additionally, he is responsible for ensuring customers are successfully adopting and optimizing the value of Cisco solutions to address and solve their business priorities, both directly and through partners. Scott leverages his technical and software background to drive the simplification and digitization of an end-to-end customer engagement model, built to ensure rapid achievement of outcomes throughout the customer lifecycle.

Prior to his role in GVSCS, Scott led the Enterprise Segment for Cisco in Asia Pacific and Japan (APJ), which included responsibility for Cisco’s relationship with its largest Global, Enterprise and Public Sector customers in the region. He managed sales, engineering and expert consulting resources in architectures, verticals and solutions. His team also led the entry into new markets including the Internet of Things, SaaS, Cloud offerings and Software Defined Networking (SDN) through technologies like ACI and OpenStack.

His prior roles included Vice President of Technology Solutions and Architectures for Asia Pacific, Japan and Greater China (APJC) where he was responsible for driving architectural product and solution sales across all customer segments and technology areas. He also led the APJC Partner Business Group managing relationships with the company’s 16,000+ channel partners that drove 93% of revenues across the region. He increased Cisco’s distribution business from $9.6 billion to $13.8 billion in three years as Vice President of Worldwide Distribution Sales, and led the Worldwide Sales Enablement organization for six years delivering award winning customer-facing experiences.

Scott held many senior sales roles leading teams in Enterprise, Commercial and Public Sector managing sales, systems engineering, consulting, regional management staff as well as managing partner relationships and marketing activities. Before joining Cisco, Scott held a number of sales management positions in the Enterprise Resource Planning (ERP) software marketplace and has an extensive knowledge of application software.

Scott has taught in several MBA programs at highly-regarded American universities including the University of Wisconsin–Madison, Kellogg Graduate School of Management at Northwestern University, and The Fuqua School of Business at Duke University. Scott holds a bachelor’s degree in marketing from the University of Wisconsin-Eau Claire and a master of business administration degree from Loyola University-Chicago. Scott, his wife Sara and their four children reside in Singapore and are relocating to the San Jose, CA area in June 2016.


July 17, 2018


Mid-Year Checkpoint: Three Customer Experience Strategies to Implement Now

When a vacation starts off bad, it can set the tone for the entire trip. Fortunately, that didn’t happen when my family kicked off our recent vacation in Paris. Because...

May 29, 2018


The Formula for Happiness and Success in a Transformational World

Scott Brown shares some takeaways from positive psychology researcher, Shawn Achor, on how to forge happiness in a transformational world.

May 11, 2018


Cisco Earns Top Honors for Partner Enablement and Customer Success

Cisco just took home another award for digital engagement, partner enablement and customer success. Scott Brown shares how we got there.

May 1, 2018


5 Customer Success Conversation Starters for the C-Suite

Educating your C-Suite about the value that Customer Success (CS) can drive for your company as a whole – along with each department -- is vital. Here are 5 ways you can start the conversation.

January 29, 2018


Customer Success at a Tipping Point: 4 Practical Tips for Getting Started Now

Customer Success (CS) adoption is on the rise and has reached a tipping point: more than 52 percent of the companies surveyed by TSIA in a 2017 study have established CS practices within their organizations. No doubt, many more will follow in 2018 as the business case for CS is undeniable. Recently, I had the chance to catch up with Phil Nanus, TSIA’s VP Research, Customer Success, to discuss the survey findings and get his advice for Cisco partners in the early stages of CS adoption.

December 13, 2017


Experts Share Words of Wisdom for Customer Success in 2018

It’s been a big year for Customer Success as we’ve seen a greater share of Cisco partners get started with implementing a practice within their own organizations. The reasons to do so are powerful: according to Gartner, companies that prioritize the customer experience generate 60% higher profit than their competitors. Customer Success initiatives also lead […]

November 20, 2017


Customer Success: Your Most Powerful Weapon in the Battle for Customer Retention

As part of my more than 20 years with Cisco, my family and I were fortunate to spend three years on assignment in Singapore. When we relocated back to the U.S. in 2016, we had an immediate need to purchase two cars. Without a specific vehicle preference in mind, we relied heavily on the recommendation […]

November 10, 2017


How to Future Proof Your Business for the Digital Economy

On the heels of a very successful Partner Summit, it’s clear that our partners continue to “own IT” and are viewed as the best in the business. Through the years, Cisco has also built a reputation as a world-class selling organization. But as the subscription economy emerged a few years back, we saw business models […]

October 16, 2017


The Customer Success Imperative: It’s a Race Against Time

By now you’ve probably seen this statistic from SiriusDecisions: 80 percent of B2B customers say that customer experience is the most significant reason behind the decision to work with a particular provider. It’s also been reported that if a customer doesn’t see value within 90 days of purchasing a product, there’s only a 10% chance […]