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David Yates

as Director of Service Provider Video Marketing at Cisco

SP360

David is a seasoned executive with over 20 years of experience in building and marketing IP networking and IP video products to service providers. David originally joined Cisco as a result of its acquisition of Arroyo Video Solutions, where he was Vice President of Marketing and a member of the founding team. Earlier in his career, David served as founding Vice President of Marketing at Ethernet pioneer Atrica, and as general manager of 3Com’s router division.

David holds advanced degrees from Oxford and Harvard universities. He has spoken widely and has been named on 3 patent applications.

Articles

4K Broadcast Trialed in End of Year Lakers Game- Come see it with Cisco at NAB!

Guest blog written by Ken Dumont, Business Development Manager, Cisco Service Provider Video Software & Solutions Maybe you saw this, maybe not: Just before Christmas, LA Lakers fans were met with the unsettling news that their high-scoring hero, Kobe Bryant, would be benched, for tired legs. However, that same night something else earth shattering was going […]

Videoscape-Powered Advertising + Linear TV: a Winning Combination

Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that […]

How Can Satellite Service Providers Deliver At The Speed Of The Web?

In the go-go-go marketplace that is pay television, one of the most important raw ingredients for success is the ability to rapidly respond to competitive interlopers of all stripes — online and over-the-top, in addition to the “known” / traditional video purveyors. This is particularly true for satellite video providers. Their ability to quickly upgrade […]

What’s In Store for Satellite Video Purveyors at CES?

Amid the technological sizzle at this week’s Consumer Electronics Show is a special line of equipment and services, developed entirely for satellite video providers. And, as you might expect, it’s a solution set being heavily fortified by the cloud. That’s why a strong undercurrent this week in Las Vegas (and in our suite, at the […]

Cisco Virtualized Video Processing makes it easy to whip up a full menu of multiscreen services

What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and […]

December 22, 2014

SP360: SERVICE PROVIDER

How does Cisco Videoscape transform TV experiences? The answer is yes.

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider. Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge […]

September 24, 2014

SP360: SERVICE PROVIDER

CCAP+Remote PHY and the Path Towards FTTH, Unified Access and Virtualization

By John Chapman, Cisco Fellow, CTO, Cable Access BU This week, we and 10,000 or so hard-core engineering colleagues within the cable industry descend upon the city once known as the cable capital of the world — Denver, Colorado — and, like it’s been since the earliest days of the Society of Cable Telecommunications Engineers’ […]