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David Yates

as Director of Service Provider Video Marketing at Cisco

SP360

David is a seasoned executive with over 20 years of experience in building and marketing IP networking and IP video products to service providers. David originally joined Cisco as a result of its acquisition of Arroyo Video Solutions, where he was Vice President of Marketing and a member of the founding team. Earlier in his career, David served as founding Vice President of Marketing at Ethernet pioneer Atrica, and as general manager of 3Com’s router division.

David holds advanced degrees from Oxford and Harvard universities. He has spoken widely and has been named on 3 patent applications.

Articles

September 22, 2014

SP360: SERVICE PROVIDER

SCTE Cable-Tec Expo 2014: It’s a Wi-Fi Bonanza!

By David Alsobrook, Director, Strategy & Product Management, Cisco’s Connected Devices BU If there’s one thing that is absolutely unmistakable, going into this week’s IBC conference in Amsterdam, it’s the proliferation of Wi-Fi – a technology that’s also a service, and the industry’s ticket to providing wireless broadband connectivity that simultaneously rivals mobile, and tightens […]

September 12, 2014

SP360: SERVICE PROVIDER

Cloud first + RDK + Application framework = Service velocity

By Paul Claussen, Director, Product Management, Cloud Applications, Cisco Service Provider Video Software and Solutions If there’s one constant, in the need to compete more effectively against the growing roster of over-the-top (OTT) video providers, it is the need to move services and products to the consumer marketplace more quickly. Think about it: Every provider […]

September 12, 2014

SP360: SERVICE PROVIDER

It’s a Brave New Virtualized World With InterCloud, 4K, Analytics, Advertising, and So Much More

Written By Christelle Gental The IBC (International Broadcasting Conference) opens again in Amsterdam this autumn with Cisco demonstrating advanced solutions that push the envelope of new technologies offering Service Providers new and innovative services to their customers whilst reducing the costs in delivering these advanced services utilizing newer infrastructure architectures. Cisco’s report on the growth […]

September 5, 2014

SP360: SERVICE PROVIDER

Cisco SPotlight Series – Connected Devices in the Connected Home

By Joe Chow, VP & GM, Connected Devices Business Unit, Cisco Our home entertainment centers are rapidly changing. For decades, the television has been the center of American living room, but with the advent of cable, video games, streaming services and the cloud, our definitions of TV and set-top boxes have evolved. These days, a […]

Cisco: Multi-DRM (Digital Rights Management) Done Right

Content protection technology used to be selected by the video service provider, and was typically based on a controlled proprietary solution. That is no longer the case. Consumers today enjoy all kinds of content on a myriad of devices. No longer are viewers tied to the living room — they can enjoy content on tablets, […]

It’s Time to Play the SCTE IP Challenge!

This is a partner perspective guest blog contributed by Steve Harris, Senior Director, Advanced Network Technologies. If the category is “SCTE Cable-Tec Expo® Highlights” and the answer is “The SCTE IP Challenge,” then the question is obvious:  “What major Cable-Tec Expo event gets underway next week?” While Cable-Tec Expo is a few months beyond the […]

Why We’re Joining the Linaro Digital Home Group

Written By Ken Morse, CTO, Connected Devices, Cisco One of the unmistakable trends happening in consumer electronics is the steady and seemingly unstoppable rise of ARM-based chips as the norm in all kinds of gear, and particularly mobile devices such as tablets, and smart phones. It follows that ARM-based silicon is favored in the mobile […]

Creating a Cloud Sandbox for Video to Bring More Innovation to TV

Written By George Tupy, Marketing Manager, Cisco Service Provider Video For TV service providers, one of the key promises of cloud architectures is the ability to innovate at Internet speeds. This enables a host of business outcomes, including new experiences which can be delivered and monetized more rapidly. Beyond the speed of innovation, a key […]

RDK in Action: ANGA COM and Beyond

The RDK – the Reference Design Kit – already catapulting into the cable landscape, by way of cloud-capable set-tops and gateways – is a hefty source of industry discussion as we head into ANGA COM, in Cologne. As an active RDK Community member, we are already deeply involved with RDK launches, worldwide. We’re also poised […]