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Making Software Defined Networks work for the Service Provider’s success

An invitation to see how Tomorrow starts here at MWC 2015

We all like to talk about creating new customized services for the end user at “web-speed”. But today there is no way to automate service creation, or to dynamically affect changes (augmentation) to existing services without touching the network topology. This is because we use physical service chains across the data plane.  To achieve automated flexibility in service creation we must logically decouple the service plane from the transport plane – a software abstraction from specific network nodes.

As an industry, we lack the ability to: Read More »

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“Standing Room Only” in the Service Provider Booth at Cisco Live Milan 2015

Written by Igor Dayen, SP Product and Solutions MarketingIgor Photo

If you had a chance to join us at Cisco Live Milan last month, thank you very much for making this another exciting event for all of us. If you missed out being there in person, let me give you a brief summary of the highlights. Milan is the main industrial, commercial, and financial center of Italy and a leading global city where the EXPO 2015  will take place. What could be better than such a city to host the Cisco Live 2015 event!   It proved to be fertile grounds for driving innovations with our service provider customers and partners.   Our exhibition was structured to tell the story of the fddOpen Network Strategy by presenting over 15 technology and business demos.    We also brought the newest routers and switches with us to showcase the latest innovations that service providers can start deploying today.   Last but not least we have teamed up with the DevNet area where attendees could get their hands on developing applications and learning on virtualization, orchestration, and automation.  Our service provider booth of the Cisco Campus in the World of Solutions was very busy: “standing room only” and so many insightful conversations were conversations around the NFV (Network Functions Virtualization) and the SDN (Software Defined Networks), as pillars for delivering cloud services and an automated networking handling respectively, have matured significantly and are ready for prime time. Read More »

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Milan, Please Meet Open Network Architecture for Service Providers

By Igor Dayen, SP Product and Solutions Marketing

Igor-Dayen

When I look at the sky, I see an infinite number of stars. It is a moment of inspiration when I gaze at the sky in hope of spotting something miraculous. Looking at the Telecom industry and its new innovations, I feel the same. A new star is rising almost every day. Well … to find Cisco innovations and its stars look no further: the Service provider booth at Cisco Live Milan 2015 is bringing everything that you every wished to see under the stardom of the service provider. Please let me take you through the “starlog” of innovations and demos that will be available for you to engage in and learn about how they advance your business.

Stardate 2015. You may know that the Cisco NVI forecast predicts significant traffic growth and Moore’s Law has never failed us. Therefore Cisco’s service provider strategy is to stay ahead of the curve and deliver SP solutions to Read More »

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How does Cisco Videoscape transform TV experiences? The answer is yes.

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.

Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.

So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »

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Cisco’s New Service Provider Technology Specializations to Help Partners Capture New IoE-Driven Market Opportunities

The service provider environment is going through unprecedented change, requiring service providers to respond quickly to new market trends in order to stay competitive, monetize new services and drive optimization while continuing to deliver “carrier class” services ubiquitously.

Additionally, the increased emphasis on cloud computing is placing new demands on the network. For cloud services to be seamless, the underlying network must be intelligent, carrier-class and virtualized.

But as the saying goes, with change comes opportunity, and for partners the evolving service provider market opportunity is huge. Just how big are we talking? Take a look at the figures below.

InfoneticsResearchPic

Source: Infonetics Research

These numbers only address the pure technology opportunities; the Internet of Everything (IoE) is the other key ingredient to this story, an opportunity estimated at $19 trillion. Today, 70 percent of people and 99 percent of things are not connected. As new industries emerge around IoE, the solutions that will be introduced will need service providers to provide the connectivity and often times the value-added services. Read More »

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