Accelerate GTM Transformation Using the Jobs to be Done Framework
Cisco helps mitigate ‘failure to execute' with 5 frameworks that focus on a go-to-market transformation. One of the most powerful of these frameworks is “Jobs to be Done” (JTBD),
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Videoscape-Powered Advertising + Linear TV: a Winning Combination
Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that […]
Deutsche Telkom, Telefonica Move on IP NGNs From Cisco
Recent Cisco news highlights two prominent service providers – Deutsche Telekom and Telefonica – who have chosen Cisco IP Next-Generation Network solutions. Deutsche Telekom subsidiary Hrvatski Telekom – Croatia’s largest telecommunications company – is using Cisco solutions in its new TeraStream cloud-enabled IP architecture. Key elements include all-IPv6 streamlined routing architecture; fully converged IP and […]