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David Yates

as Director of Service Provider Video Marketing at Cisco

SP360

David is a seasoned executive with over 20 years of experience in building and marketing IP networking and IP video products to service providers. David originally joined Cisco as a result of its acquisition of Arroyo Video Solutions, where he was Vice President of Marketing and a member of the founding team. Earlier in his career, David served as founding Vice President of Marketing at Ethernet pioneer Atrica, and as general manager of 3Com’s router division.

David holds advanced degrees from Oxford and Harvard universities. He has spoken widely and has been named on 3 patent applications.

Articles

September 11, 2015

SP360: SERVICE PROVIDER

Cloud is Transforming TV: Cisco Is Transforming Cloud TV Delivery

By Adam Davies, product marketing manager for Infinite Video, Service Provider Video Software and Solutions, Cisco By now it’s very clear that TV and entertainment viewing habits are changing. More people are accessing more content on more devices than ever before. Revenue from subscription OTT services is expected to almost double — to $50 billion […]

September 3, 2015

SP360: SERVICE PROVIDER

Cloud DVR transforms video services—for operators as much as their subscribers

A few years ago, the idea of cloud-based digital video recording (DVR) was an aspiration. Today, while the technology is still relatively new, it’s already seeing broad adoption in the market. In a recent webcast conducted with Parks Associates, attendees revealed the breadth of cloud-based services they were already using to catch up on TV […]

The Top Five Things That Will Drive Gigabit Consumption

By Todd McCrum, Director of Product Management, Cisco Cable Access BU Back in the earliest days of television – before satellites began spraying an instant and national video footprint over the Earth – operators wondered whether it made sense to expand spectral capacity any further. At the time (early 1950s), most markets topped out at […]

Transforming Through Innovation: Marking Cisco’s CPE Milestones

By Joe Chow, Vice President, Connected Devices BU, Cisco Our theme this year at ANGA COM 2015...

The Gateway to the Future

By Joe Chow, vice president, Connected Devices Business Unit, Cisco Every couple of years, dating way, way, way back, someone boldly questions the future of customer premise equipment (CPE), and in particular, the set-top box. (To test this logic, do a search on “the death of the set-top box.”) This week is all about shaking […]

Securing Explosive Growth in Video… Service Providers need all the Firepower.

It sounds a bit of an oxymoron – Securing and Explosive. Indeed, security is what enables growth, actually, explosive growth in video delivered to multiscreen devices. Video viewing will make up 80% of global IP traffic by 2019, according to Cisco’s latest VNI report, and that traffic is expected to cross over 24 billion connected […]

Cisco at ANGA COM 2015

By Yves Padrines, Vice President & General Manager Cable, Media and Video, Cisco EMEAR The summer trade show cycle wheels into Cologne, Germany this week for ANGA COM, expected to draw around 17,000 attendees and 450 exhibitors from 34 countries. Cisco is excited to be there to spend time with customers and partners, and showcase […]

What’s “Evolved” About An “Evolved CCAP”?

By Todd McCrum, Director of Product Management, Cable Access Business Unit, Cisco If you’re making the rounds at this week’s INTX, you’ve likely gotten wind of our flagship product announcement — the Gig-maker that is the cBR-8, as part of Cisco’s Evolved CCAP solution. Our categorization of it as an “Evolved CCAP” solution may need […]

NAB 2015 Attendees: Is Your Security Model Threat-Centric?

Cyber-Security: it has always been important for video entertainment companies. But times have changed- now it’s mission critical. Top of mind again this last few days, the events of the...