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David Yates

as Director of Service Provider Video Marketing at Cisco

SP360

David is a seasoned executive with over 20 years of experience in building and marketing IP networking and IP video products to service providers. David originally joined Cisco as a result of its acquisition of Arroyo Video Solutions, where he was Vice President of Marketing and a member of the founding team. Earlier in his career, David served as founding Vice President of Marketing at Ethernet pioneer Atrica, and as general manager of 3Com’s router division.

David holds advanced degrees from Oxford and Harvard universities. He has spoken widely and has been named on 3 patent applications.

Articles

September 11, 2015

SP360: SERVICE PROVIDER

Cloud is Transforming TV: Cisco Is Transforming Cloud TV Delivery

2 min read

By Adam Davies, product marketing manager for Infinite Video, Service Provider Video Software and Solutions, Cisco By now it’s very clear that TV and entertainment viewing habits are changing. More people are accessing more content on more devices than ever before. Revenue from subscription OTT services is expected to almost double — to $50 billion […]

September 3, 2015

SP360: SERVICE PROVIDER

Cloud DVR transforms video services—for operators as much as their subscribers

3 min read

A few years ago, the idea of cloud-based digital video recording (DVR) was an aspiration. Today, while the technology is still relatively new, it’s already seeing broad adoption in the market. In a recent webcast conducted with Parks Associates, attendees revealed the breadth of cloud-based services they were already using to catch up on TV […]

The Top Five Things That Will Drive Gigabit Consumption

3 min read

By Todd McCrum, Director of Product Management, Cisco Cable Access BU Back in the earliest days of television – before satellites began spraying an instant and national video footprint over the Earth – operators wondered whether it made sense to expand spectral capacity any further. At the time (early 1950s), most markets topped out at […]

Transforming Through Innovation: Marking Cisco’s CPE Milestones

1 min read

By Joe Chow, Vice President, Connected Devices BU, Cisco Our theme this year at ANGA COM 2015...

The Gateway to the Future

2 min read

By Joe Chow, vice president, Connected Devices Business Unit, Cisco Every couple of years, dating way, way, way back, someone boldly questions the future of customer premise equipment (CPE), and in particular, the set-top box. (To test this logic, do a search on “the death of the set-top box.”) This week is all about shaking […]

Securing Explosive Growth in Video… Service Providers need all the Firepower.

1 min read

It sounds a bit of an oxymoron – Securing and Explosive. Indeed, security is what enables growth, actually, explosive growth in video delivered to multiscreen devices. Video viewing will make up 80% of global IP traffic by 2019, according to Cisco’s latest VNI report, and that traffic is expected to cross over 24 billion connected […]

Cisco at ANGA COM 2015

2 min read

By Yves Padrines, Vice President & General Manager Cable, Media and Video, Cisco EMEAR The summer trade show cycle wheels into Cologne, Germany this week for ANGA COM, expected to draw around 17,000 attendees and 450 exhibitors from 34 countries. Cisco is excited to be there to spend time with customers and partners, and showcase […]

What’s “Evolved” About An “Evolved CCAP”?

2 min read

By Todd McCrum, Director of Product Management, Cable Access Business Unit, Cisco If you’re making the rounds at this week’s INTX, you’ve likely gotten wind of our flagship product announcement — the Gig-maker that is the cBR-8, as part of Cisco’s Evolved CCAP solution. Our categorization of it as an “Evolved CCAP” solution may need […]

NAB 2015 Attendees: Is Your Security Model Threat-Centric?

3 min read

Cyber-Security: it has always been important for video entertainment companies. But times have changed- now it’s mission critical. Top of mind again this last few days, the events of the...

See Cisco’s Proof Of Concept, IP-based Video Switch at NAB

2 min read

  Guest Blog by – Peter Chave, Technical Engineering Leader, Cisco Video Software and Solutions For as long as there’s been...

4K Broadcast Trialed in End of Year Lakers Game- Come see it with Cisco at NAB!

2 min read

Guest blog written by Ken Dumont, Business Development Manager, Cisco Service Provider Video Software & Solutions Maybe you saw this, maybe not: Just before Christmas, LA Lakers fans were met with the unsettling news that their high-scoring hero, Kobe Bryant, would be benched, for tired legs. However, that same night something else earth shattering was going […]

Videoscape-Powered Advertising + Linear TV: a Winning Combination

3 min read

Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that […]

How Can Satellite Service Providers Deliver At The Speed Of The Web?

2 min read

In the go-go-go marketplace that is pay television, one of the most important raw ingredients for success is the ability to rapidly respond to competitive interlopers of all stripes — online and over-the-top, in addition to the “known” / traditional video purveyors. This is particularly true for satellite video providers. Their ability to quickly upgrade […]

What’s In Store for Satellite Video Purveyors at CES?

1 min read

Amid the technological sizzle at this week’s Consumer Electronics Show is a special line of equipment and services, developed entirely for satellite video providers. And, as you might expect, it’s a solution set being heavily fortified by the cloud. That’s why a strong undercurrent this week in Las Vegas (and in our suite, at the […]

Cisco Virtualized Video Processing makes it easy to whip up a full menu of multiscreen services

3 min read

What if cooking worked like video processing? By that I mean, what if every dish you made required separate, dedicated tools and processes just for that dish? So if you’re making a main course for a dinner party, you break out your Main Course knives and kitchen utensils, your Main Course pots and pans, and […]

December 22, 2014

SP360: SERVICE PROVIDER

How does Cisco Videoscape transform TV experiences? The answer is yes.

3 min read

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider. Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge […]

September 24, 2014

SP360: SERVICE PROVIDER

CCAP+Remote PHY and the Path Towards FTTH, Unified Access and Virtualization

3 min read

By John Chapman, Cisco Fellow, CTO, Cable Access BU This week, we and 10,000 or so hard-core engineering colleagues within the cable industry descend upon the city once known as the cable capital of the world — Denver, Colorado — and, like it’s been since the earliest days of the Society of Cable Telecommunications Engineers’ […]