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Create Mobile Web Campaigns with CMX Browser Engage

In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.

Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.

Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user.  Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.

So, how does it work? Read More »

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A Powerful Network Simplifies Adoption of New Mobile Devices

It’s a critical time for enterprise IT as new mobile devices from Apple, Samsung and Google enter the market and operating systems are updated almost weekly. Apart from the new color and form factor options, this round of new technology features new operating systems and a proliferation of app updates, which IT leaders must be prepared to meet head on.

It’s an exciting time for mobile technology, but it’s also an important time for enterprises to look at not only meet the demands of today’s mobile-enabled workforce, but tomorrow’s as well. Basic mobility functionality is not and will not be enough, and a solid framework must be put in place to support the growth.

In this inaugural post of a four-part Network Matters blog series, I’ll be discussing how IT leaders can rely on a network, built for all kinds of devices, to simplify the process of onboarding new mobile technology and free up precious IT resources. I would like to provide you with a deeper look at how having the right network in place can help ease the challenges of tomorrow that will be presented to IT departments due to device evolution and enable a culture of self-service for employee-owned devices.

Read More »

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UCS E-Series: A Platform for Innovation | Inside the Branch

We’re in November now, so of course it’s getting chilly outside -- even here in California! This means the holidays are right around the corner and retailers are gearing up for their busiest time of year. A growing trend these days is that more than half of holiday shoppers with smartphones plan to use these devices while shopping (53.8%, National Retail Federation). What better motivation for retailers to increase sales in all of their stores this season than by enhancing customers’ shopping experience with something like Facebook?

On the other side of town unfortunately, the holiday season goes hand-in-hand with the sniffling and coughing brought on by the winter cold and flu season. As usual, doctors will expect an influx of patients in their offices in the coming months. IT staff at hospitals need to prepare for the increased medical data traversing through the network and beyond.

Cisco UCS E-series on the ISR-AX is a consolidated solution in a single platform. With this solution, retailers can virtualize and host POS, video surveillance, and other applications.  Doctors in medical offices of any size can focus on taking care of their patients rather than worry about the network slowing them down.

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Educause 2013: It’s All About Engagement

Educause 2013 brought together the country’s greatest minds in higher education to discuss the future of learning. We’ve come away from this year’s conference with a lot to think about – the role of mobile devices in the classroom, new technology implementations and turning the traditional classroom upside down. But throughout all of these different discussions, the common thread throughout the conference was engagement.

At the Cisco booth, we featured solutions that can help engage students through the use of video.  Cisco partner Vyopta demonstrated how Cisco® Lecture Vision and Vyopta vPublish, work together to manage the entire lecture-capture process, from recording content to managing media assets to streaming on demand. Read how San Jose State University is using this tool to deliver 51 next-generation learning spaces across campus.

Read More »

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Innovative Collaboration Tools for the Desk Worker

October 25, 2013 at 10:10 am PST

At Cisco, we’re committed to evolving and enhancing the collaboration user experience -- connecting you to the experts you need, regardless of location.  But user experience goes beyond that. It’s also thinking about ways to delight you -- with a simpler AND superior user experience. Whether that’s with high-definition voice and video on “every pane of glass”, to sharing content in meetings using your device of choice, to bringing the worlds of personal mobile devices and corporate IT owned and managed closer together.

Given the proliferation of mobile devices that have entered the workplace, you probably don’t find my comments around a focus on user experiences for the mobile worker too surprising. However, what I think might be surprising to you is that we’re placing an equivalent level of commitment to drive innovation on user experiences for the worker at the desk.

Why would we do this? I’ll tell you. Consider primary research we commissioned this past summer of 2300 global enterprise and mid-sized company end users and decision makers. The study indicated 70% of users work primarily from a desk 4-5 days per week. Read More »

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