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What is ‘digital’?

November 21, 2013 - 5 Comments

How would you define ‘digital’?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live without?

I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’

So, I asked around to find out the word-on-the-street around ‘digital’.  I was impressed with how many different, nuanced, and insightful answers I was given on the definition — I had to put it all together into a video in order to capture the rich and diverse viewpoints.  In the video, you can learn what others think ‘digital’ is, as well as how we define it.

Watch the video to see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you’d add a different perspective.

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  1. Will Smith said, “Money and success don’t change people; they merely amplify what is already there.”
    And digital in the context of – web, social media, mobile and video amplify the user.
    So, one could assume that in order for one to be a person of influence one would require money, success or digital or may be all three. 🙂

    • Nice! Or, maybe one (digital) leads to the other two (success and money)…

    • I can see your point that an “IRL” influencer typically possesses money, success, or a large digital audience. We see Twitter and YouTube personalities crossing over to other mediums of influence all the time now. I would point out that the digital portion of that equation is the great equalizer – meaning most people have nearly equal ability to become influential in some regard simply by having access to a specifically targeted audience of their choice on their smartphone.

      The digital world is about immediacy and intimacy. Becoming or staying influential in that space requires getting the right message to the right audience at the right time. To say it another way – if content is king, context is queen.

  2. Definitely different perspective for what I think about ‘digital’

  3. digital means to bring the world onto the hand of people..