Data-Driven Hacks Part 4: How Can You Rely on a Diverse Listening Infrastructure?
Listening more expansively is something you can begin today. No waiting. No deep research. Just ask yourself a few questions and begin.
Want to be heard? Be quiet.
In a world that has become more digital and collaborative — where everyone struggles to be heard — the temptation is to shout louder. But what if a different leadership style could be more effective? What if listening rather than broadcasting could make us agile in an unpredictable world? Listening-centric leadership is a big departure […]
2014 Digital and Social Media Trends Twitter Chat Recap
Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...
Exploring 2014 Digital and Social Media Trends
It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue...
Social Media Measurement Twitter Chat Recap
Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social […]
A Chapter from My Unwritten Book: Social Media Planning (Part 2)
Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how […]
Decoding Social Media Measurement
Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a shift […]
5 Nuggets to Make Sense of the Crazy World of Social Media
I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators […]