Revive Your Email Strategy With Cisco Marketing Velocity
Email marketing is thriving in 2025. Learn how Cisco Marketing Velocity helps partners drive ROI, optimize campaigns, and stay competitive with innovative tools and AI-driven strategies.
Content marketing
Humanize your marketing content to connect with customers
Considering that 100% of B2B buyers prefer a self-service buying process, and that 55% of B2B buyers rely on digital content when making purchasing decisions, marketers must be able to connect with buyers in meaningful ways.
Marketing in the Digital Age: Trends to Watch in 2016
Remember 1995? That was the year we put ‘e’ in front of everything to signify that it was being done ‘electronically.’ eBusiness, eCRM, and eProcurement were all the rage. Fast forward to 2016 and we’ve dropped the ‘e’ because doing things
The Five Take-Aways of Content Marketing
I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the
Content Marketing (Made Easy)
Content is one thing. Marketing is another. The two are straightforward on their own but significantly more complex when combined. What we do at TechWiseTV is content marketing. But its still a work in progress. My friend Amy Lewis (@commsninja)
Top 5 Learnings for Any Digital and Social Media Professional
It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself....
2014 Digital and Social Media Trends Twitter Chat Recap
Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...
Exploring 2014 Digital and Social Media Trends
It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue...
Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing
On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time