Marketing in the Digital Age: Trends to Watch in 2016
Remember 1995? That was the year we put ‘e’ in front of everything to signify that it was being done ‘electronically.’ eBusiness, eCRM, and eProcurement were all the rage. Fast forward to 2016 and we’ve dropped the ‘e’ because doing things electronically has become the norm. The same will happen with the term ‘Digital’ Marketing. […]
The Five Take-Aways of Content Marketing
I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP […]
Content Marketing (Made Easy)
Content is one thing. Marketing is another. The two are straightforward on their own but significantly more complex when combined. What we do at TechWiseTV is content marketing. But its still a work in progress. My friend Amy Lewis (@commsninja) tweeted an article by Tracy Vides on ‘How Content Marketing is Ruining your Business” Got […]
Top 5 Learnings for Any Digital and Social Media Professional
It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself....
2014 Digital and Social Media Trends Twitter Chat Recap
Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...
Capturing B2B Audiences on Valentine’s Day Using #RealTimeMarketing
On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after […]