Creating Digital Leaders Who Thrive in a World of Exponentially Accelerating Change
Thriving in a digital world requires agility. To bring this concept to life, members of my team created a Digital Business Agility (DBA) framework.
Measurement
2014 Digital and Social Media Trends Twitter Chat Recap
Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...
Exploring 2014 Digital and Social Media Trends
It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue...
What Advocacy and My Yoga Pants Have in Common
I have been getting a lot of questions about advocacy so I want to take a few minutes to share my thoughts. I often hear people use the terms “influencers” and “advocates” interchangeably. While there are similarities between these two groups, in my
Social Media Measurement Twitter Chat Recap
Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent
A Chapter from My Unwritten Book: Social Media Planning (Part 2)
Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this
Decoding Social Media Measurement
Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more