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Mobile Network Opportunities for Service Providers

To read the first part of the Network Matters blog series that focuses on how IT leaders can rely on a network to simplify the process of onboarding new mobile technology, click here. To read the second part of the series that discusses how an architectural approach to mobility is essential for the Future of Mobility, click here.

The ultimate goal of business mobility is to drive better productivity, heightened customer experience, and achieve a harmonious work/life balance.

As we’ve discussed over the course of this Network Matters blog series, businesses can support and shape further adoption of this key technology and capture its full benefits by implementing the right network solutions.

It’s also important to discuss how business mobility represents an opportunity for service providers (SPs). I’m going to address three of them:

  1. Consumerization of IT to offer cloud-delivered mobility services at lower cost-to-serve, as well as service delivery reinvention
  2. New emerging and monetizable business models to support consumer desire for unique service offerings
  3. Consolidation of the business mobility market to provide a more integrated, end-to-end value proposition

Service providers can deepen their enterprise customer relationships by addressing pain points and meeting new enterprise mobility challenges. According to a recent Cisco whitepaper, here are some ways SPs can embrace new mobile opportunities by focusing on comprehensive network solutions.

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Understanding the Changing Mobile User

The mobile market continues to evolve at a blindingly fast pace. It seems that new faster, sleeker, and more powerful mobile devices are launched every day, with new device categories created almost overnight. The number of available applications to run on these revolutionary new devices is staggering, numbering in the millions. Now you can do everything, from banking and controlling your home thermostat to shopping, entertainment, and printing a boarding pass, all from the palm of your hand. In addition, we now have faster ways to connect these devices to the Internet using 4G/LTE or Wi-Fi technologies.

While service providers are clearly benefiting from the rise of mobility and all the innovations in devices applications they are constantly trying to understand how consumers are using mobility and where the mobile market is heading. To continue to derive business value from mobility, service providers need to better understand mobility from the users’ perspective and translate what they discover into new sources of business value.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer survey.

The study revealed Read More »

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Exploring 2014 Digital and Social Media Trends

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

It’s hard to believe another calendar year is coming to an end less than 2 months. I’m amazed at the pace of which digital and social media continue to evolve and get excited when I think of what 2014 might bring in the way of further surprises.

As we continue to plan for the coming year and look for ways to continue growing the Cisco Social Media Training and Enablement program, I’ve been researching various 2014 digital and social media trends. From the “Top 7 Social Media Marketing Trends That will Dominate 2014” (from @Forbes) to the “6 Social Media Trends That will Impact You in 2014” (from @B2Community), there is a lot of speculation to weed through. Read More »

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Create Mobile Web Campaigns with CMX Browser Engage

In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.

Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.

Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user.  Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.

So, how does it work? Read More »

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A Powerful Network Simplifies Adoption of New Mobile Devices

It’s a critical time for enterprise IT as new mobile devices from Apple, Samsung and Google enter the market and operating systems are updated almost weekly. Apart from the new color and form factor options, this round of new technology features new operating systems and a proliferation of app updates, which IT leaders must be prepared to meet head on.

It’s an exciting time for mobile technology, but it’s also an important time for enterprises to look at not only meet the demands of today’s mobile-enabled workforce, but tomorrow’s as well. Basic mobility functionality is not and will not be enough, and a solid framework must be put in place to support the growth.

In this inaugural post of a four-part Network Matters blog series, I’ll be discussing how IT leaders can rely on a network, built for all kinds of devices, to simplify the process of onboarding new mobile technology and free up precious IT resources. I would like to provide you with a deeper look at how having the right network in place can help ease the challenges of tomorrow that will be presented to IT departments due to device evolution and enable a culture of self-service for employee-owned devices.

Read More »

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