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Location-Based Services & Monetization for Service Providers

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.

Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.

Dr. Brendan O’Brien, Director of Product Marketing for Cisco Connected Mobile Experiences, continues his thought leadership blog series to tackle the trend towards location-based services in the Service Provider space. Brendan takes a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain, then dives into the emerging models where SP’s are beginning to focus their attentions on monetization and new, additional revenue opportunities. Read more at http://blogs.cisco.com/sp/location-based-services-monetization-for-service-providers 

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Wi-Fi Value-Added Services Improve the Retail Bottom-line

Retailing has always been a tough business.  But, the move to online shopping, the challenging economy and changes in shopper’s behavior has placed even more pressure on traditional retail margins.  Retailers are constantly looking for ways to get more people in to their store and to spend more.  Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics.  Online retailers know such valuable information as: how frequently customers return, how long they spend on the site, what they looked at but didn’t buy and where they went before and after coming to the site.  With this information, online retailers are able to rapidly adjust prices, promote certain items, and re-configure the layout of the site in almost real-time in order to increase the probability and value of a sale.  None of these data and insights has been available to bricks-and-mortar retailers -- until now.  The increasing availability of Wi-Fi in retail locations is changing all of that.

Shopping malls and retailers are increasingly offering Wi-Fi to their customers as a service to connect their mobile devices to the Internet.  Hidden in this Read More »

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Higher Education Races Towards 802.11ac

[Webinar] 802.11ac in Higher Education | Wednesday July 24 at 3pm PST < REGISTER

It’s no secret that mobile devices are playing a larger part in today’s businesses. With the fast pace of mobility adoption by consumers, network usage has started to outrun the infrastructure of most enterprises’ mobile networks. Enterprise IT managers are struggling to keep up with mobility’s effects on workplace productivity and requirements.

Among the growing trends that weigh heavily on the minds of most network IT professionals is bring your own device (BYOD). The growth of bandwidth-intensive applications, like video streaming, and the user expectations of always-on network and application performance also place heavy demand on organizational infrastructure.

802.11ac is the next generation of Wi-Fi, designed to give enterprises the tools to meet the demands of BYOD, high-bandwidth applications, and the always-on connected user. This Wednesday we will be hosting a workshop to discuss the benefits of 802.11ac, and how to optimize it for high density and high bandwidth to benefit higher education. Students, typically early adopters of wireless technology, usually bring 802.11ac in the form of the latest laptop, smartphone, and tablet that support this new technology. Read More »

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[Cartoon Catalyst Blog Series] K-12 BYOD. Secure Students, Determine Internet Access, and Yet Provide Awesome Network Performance?

Students bounding into schools touting the latest device is creating big problem for K-12 IT departments. How can schools support BYOD initiatives while securing these mobile devices and the student information embedded within them if IT staff numbers aren’t growing?

In his latest blog, K-12 BYOD. Secure Students, Determine Internet Access, and Yet Provide Awesome Network Performance?, Cisco’s Rahul Chohan discusses how Identity Services Engine policy deployment as a part of Cisco BYOD Solutions for K12 Education helps simplify mobile device security streamlines the IT security processes required to deploy BYOD. Rahul’s blog covers how ISE helps protect minors, ensure performance, and simplify IT over the wired and wireless infrastructure. How exactly can it do this? You’ll have to read his blog to find out.

For more on Cisco BYOD Solutions for K12 Education page.

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Three Simple Ways to Boost Mobile Device Security

The explosion in business mobility is transforming our companies in profound—and sometimes challenging—ways. One of the most vexing issues is security.

Recently, I came across a Wharton article predicting that by 2015, more Americans will access the Internet through mobile devices than PCs. From open data to an increase in government-accessed information, this sweeping trend raises questions about the true security of mobile networks and devices. But how can an organization support the infusion of wireless devices into employees’ lives without opening the door to heightened security risks? Read More »

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